FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--Dec. 13, 2006--In the spirit of the season, National Beverage Corp. (AMEX:FIZ) proudly creates its St. Nick's holiday soft drinks specifically to benefit children's medical research at St. Jude Children's Research Hospital.

For the thirteenth consecutive year, National Beverage is sponsoring the St. Nick's holiday soft drink program to aid St. Jude with discoveries that have completely changed how the world treats children with cancer and other catastrophic diseases.

"The holidays are a time to remember and give gifts to those we love as well as to those in need," stated Nick A. Caporella, Chairman and Chief Executive Officer. "St. Jude Children's Research Hospital is a 'beacon of hope' to all children around the globe. Until one witnesses 'miracles' at St. Jude for saddened families who cling to the name...St. Jude...only then can one truly appreciate the work of this 'beacon of hope'," Mr. Caporella concluded.

To build awareness of St. Jude's ongoing mission and to encourage others to donate, National Beverage Corp. has sponsored a full-page ad in USA Today to remind everyone of the innovative and miraculous work being done at St. Jude. St. Nick's holiday soft drinks are available at retailers across the country.

St. Jude Children's Research Hospital was founded by the late entertainer Danny Thomas and is based in Memphis, Tennessee. Today, St. Jude is internationally recognized for its pioneering work in finding cures and developing life saving treatments for children suffering with cancer and other catastrophic diseases.

National Beverage is a UNIQUE BEVERAGE COMPANY that innovates and produces energy drinks, powders, soft drinks, bottled waters, juices and juice products, and is highly recognized for a line of refreshing flavors through its popular brands: Shasta(R), Faygo(R), Ritz(R), Everfresh(R), Mr. Pure(R), LaCroix(R), Rip It(R), Rip It Chic(TM) and FREEK(TM).

Fun, Flavor and Vitality...the National Beverage Way

Copyright Business Wire 2006

National Beverage Corp.

National Beverage Corp.

National Beverage is a UNIQUE BEVERAGE COMPANY that innovates and produces energy drinks, powders, soft drinks, bottled waters, juices and juice products, and is highly recognized for a line of refreshing flavors through its popular brands: Shasta®, Faygoé‚®, Ritz®, Everfresh®, Mr. Pure®, LaCroix®, Rip It® , FREEK and Chic.

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