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National Beverage and LaCroix Join the Fight Against Breast Cancer

National Beverage and LaCroix Join the Fight Against Breast Cancer

Published 10-20-06

Submitted by National Beverage Corp.

FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--Oct. 20, 2006--October is Breast Cancer Awareness Month and the LaCroix brand of sparkling and spring waters by National Beverage Corp. (AMEX:FIZ) is proud to be the official water sponsor of the Susan G. Komen Foundation Breast Cancer '3-Day Walk' for 2006.

The '3-Day Walk' program consists of 60-mile walks held in twelve different cities throughout the country. At each event, an attractive tent sporting LaCroix signage offers a resting spot, foot massages and refreshing LaCroix water to walkers.

Additionally, LaCroix is promoting the '3-Day Walk' on all 12-Packs of LaCroix sparkling waters (Pure, Lemon, Lime, Cran-Raspberry, Berry, and Orange flavors) and its sponsorship is present on the 3-Day website at www.the3day.org. Consumers also have the opportunity to make donations and receive breast cancer pins provided by LaCroix by visiting the LaCroix website at www.lacroixwater.com.

In conjunction with the program, LaCroix is also hosting a Breast Cancer Education Center in each of the twelve cities of the walks. Set up in tents at local grocers, the centers are manned by staff trained to teach proper examination procedures, show educational videos, exhibit interactive computer applications and distribute informational pamphlets. Of course, those visiting the tents are treated to refreshing samples of LaCroix sparkling and spring waters.

"The '3-Day Walk' program and its related events are vital to the support of all those engaged in the battle against breast cancer," stated Joseph G. Caporella, President. "We embrace this exceptional opportunity to provide education that may be instrumental in saving lives. Additionally, the LaCroix-Susan G. Komen On-Pack Promotion gives our consumers and retailers the opportunity to make a real difference. Team National is dedicated to this significant cause and will passionately participate in any way possible to help eradicate breast cancer as a life-threatening disease."

National Beverage is a UNIQUE BEVERAGE COMPANY that innovates and produces energy drinks, powders, soft drinks, bottled waters, juices and juice products, and is highly recognized for a line of refreshing flavors through its popular brands: Shasta(R), Faygo(R), Ritz(R), Everfresh(R), Mr. Pure(R), LaCroix(R), Rip It(R) , FREEK (TM) and Chic(TM).

Fun, Flavor and Vitality...the National Beverage Way

Copyright Business Wire 2006

National Beverage Corp. logo

National Beverage Corp.

National Beverage Corp.

National Beverage is a UNIQUE BEVERAGE COMPANY that innovates and produces energy drinks, powders, soft drinks, bottled waters, juices and juice products, and is highly recognized for a line of refreshing flavors through its popular brands: Shasta®, Faygoé‚®, Ritz®, Everfresh®, Mr. Pure®, LaCroix®, Rip It® , FREEK and Chic.

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