Published 05-15-07
Submitted by MyPathTV
NEW YORK & PETALUMA, Calif.--(BUSINESS WIRE)--May 15, 2007--Finding online resources for personal transformation, health and fitness, spirituality, organic cooking, relationships, meditation and much more, just got easier for Internet users worldwide. Two online leaders in the mind-body-spirit arena - MyPathTV (www.mypathtv.com) and Beliefnet (www.beliefnet.com) - have joined forces to enhance video and other content for visitors to their sites.
The partnership brings together Northern California-based MyPathTV, a leading Internet television channel dedicated to mind-body-spirit programming, and New York-based Beliefnet, the trusted online resource for spirituality content. Both sites offer visitors access to the latest video and audio programming, blogs, newsletters and other information from leading experts in the mind-body-spirit arena such as Dr. Andrew Weil, Dr. Deepak Chopra, Shakti Gawain, Ram Dass, Dr. Joan Borysenko, Sheri Huber, the Dalai Lama, Dr. Larry Dossey and others. The relationship includes video programming from MyPathTV to enhance Beliefnet's video offerings and MyPathTV's access to Beliefnet's diverse spirituality content.
"We are thrilled to build this partnership with Beliefnet. They are the leading online destination for spirituality and MyPathTV is the richest online resource for video programming on wellness and personal development," said Joseph Lehnen, founder and president of MyPathTV. "MyPathTV and Beliefnet have a lot to offer each other, and together, even more to offer our audience."
In addition, on Monday, May 14, MyPathTV launched a major redesign of its site. Enhancements of MyPathTV.com include improved navigation tools as well as additional interactive features such as blogs, weekly columns, newsletters and community features to round out its rich
video program offerings.
In the last year, Beliefnet has greatly expanded its video features and redesigned its site, emphasizing tools and content that provide inspiration and spiritual self-help. The site's mission is to help members find, and walk, a spiritual path that will bring comfort, hope, clarity, strength, and happiness.
"We're very excited about this partnership," said Elizabeth Sams, executive editor of Beliefnet.com. "MyPathTV leads the industry in offering stunning, long-form video features. We are proud to offer their award winning programming to Beliefnet visitors - and to expand the audience for our short-form features to their subscribers."
Beliefnet recently won the top Internet award at the 42nd Annual National Magazine Awards presented by the American Society of Magazine Editors (ASME) and Magazine Publishers of America, and was a Webby Award Honoree for Internet "Best Practices" and a Best Spirituality Website finalist.
In addition to guided meditations, prayer circles, polls, quizzes and community discussion platforms designed to help people explore their spiritual paths, Beliefnet has carved a unique space in the blogosphere among respected and dynamic faith-based, family-centric and pop-culture bloggers. The site has a renewed focus on entertainment, health, wellness and parenting topics specifically created for its unique audience of women in the 25 - 54 age range.
Consumers can access programming by logging onto beliefnet.com or mypathtv.com.
About MyPathTV
Northern Calif.-based MyPathTV was founded in 2005 by former Wall Street executive Joseph Lehnen and TEAM (www.teamgroup.tv), a leading Washington DC-based television production and services company whose clients include PBS, Discovery Communications, A&E Networks, National Geographic and Channel One. After searching for online resources to support him through a difficult personal transition, Lehnen's aim was to ease the path for others navigating their own life journeys. MyPathTV puts video programming from leading experts on wellness and personal transformation at the fingertips of those who need them. To learn more about MyPathTV or view programming, log onto www.mypathtv.com. In addition, users can access MyPathTV programming via global web services company, AOL at www.aolvideo.com.
About Beliefnet
Beliefnet, winner of the 2007 National Magazine Award for General Excellence Online is the largest spirituality online community, attracting more than 2.8 million unique visitors per month according to Media Metrix. More than 12 million people subscribe to daily e-mail newsletters, accounting for more than 17 million subscriptions. The
company is independent and not affiliated with a particular religion or spiritual movement. Beliefnet, Inc. is a privately held company funded by employees, individual investors, Softbank Capital and Blue Chip Venture Company.
Copyright Business Wire 2007