NEW YORK, July 15 /PRNewswire/ -- Weber Shandwick today announced the addition of Chad Boettcher as senior vice president, corporate responsibility (CR). Based in New York, Boettcher will work with the company's global team on developing integrated corporate responsibility programs that engage consumers and other key constituencies with a focus on digital and social networking applications. He reports to Gail Heimann, president, Weber Shandwick New York and co-chair of the firm's global consumer marketing practice.

Boettcher brings considerable global experience in the CR space, most recently serving as the global director of CR for Nike, Inc. While at Nike, he developed innovative CR programs focused on connecting consumers worldwide across digital platforms and led a global team on the company's "4c's -- Compliance, Community (Let Me Play), Climate Change and Considered Design."

Prior to Nike, Boettcher was the senior director for strategic partnerships and public affairs at MTV: Music Television. At MTV, he helped develop several Emmy-Award winning pro-social campaigns including Choose or Loose, Fight For Your Rights, think MTV and Alternative Spring Break and created funding partnerships with foundations, non-profit organizations, corporations and government agencies to promote, inform and broaden pro-social campaigns with organizations such as The Bill and Melinda Gates Foundation, the United Nations, the Kaiser Family Foundation and the United Way.

"We are excited to have Chad's vast experience in innovation and leadership to further deepen corporate responsibility initiatives that place the consumer at the forefront for our clients," said Gail Heimann. "The right corporate responsibility approach is a critical component for any brand looking to build advocacy and ethical and sustainable branding platforms for future generations of consumers."

Commenting on his appointment, Chad Boettcher said: "I am thrilled to be joining Weber Shandwick and working with an award-winning team that has firmly established itself in the global corporate responsibility space. With companies seeing the evolution of smart CR as a way to build meaningful relationships with consumers, there is a tremendous opportunity to engage consumers as brand advocates and further enhance a brand's social relevance, especially in the digital and social networking space."

About Weber Shandwick
Weber Shandwick is one of the world's leading global public relations firms with offices in major media, business and government capitals around the world. The firm specializes in strategic marketing communications, media relations, public affairs, reputation management, and crisis and issues management. It also offers corporate communications counseling services. The firm provides specialized integrated services including Web relations, advocacy advertising, market research and visual communications. Weber Shandwick received the highest client-satisfaction honors in the 2007 Agency Excellence Survey by PRWeek U.S. and in 2006, was named Large PR Firm of the Year (PR News U.S.), European Consultancy of the Year (The Holmes Report) and Network of the Year (Asia Pacific PR Awards). The firm also won the 2005, 2006 and 2007 United Nations Grand Award for Outstanding Achievement in Public Relations. To learn more, please visit http //www.webershandwick.com.

Weber Shandwick is a unit of The Interpublic Group (NYSE: IPG), which is one of the world's leading organizations of advertising agencies and marketing services companies.

Weber Shandwick

Weber Shandwick

Weber Shandwick is one of the world's leading global public relations firms with offices in major media, business and government capitals around the world. The firm specializes in strategic marketing communications, media relations programs, public affairs, reputation management and issues management, and provides corporate communications counseling. Weber Shandwick also provides specialized integrated services including Web relations, advocacy advertising, market research and visual communications. Find out more at www.webershandwick.com. Weber Shandwick is a unit of The Interpublic Group of Companies (NYSE: IPG), which is among the world's largest advertising and marketing services organizations.

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