NEW YORK, NY - September 18, 2007 - In the cover story of the October/November 2007 issue, PLENTY enters the debate on green building, pitting today's widely implemented environmental certification system against a new vocabulary and philosophy of green architecture.

PLENTY interviews Travis Price, a seasoned architect who is taking aim at the green building movement he's been part of for over thirty years, arguing that it's veered off course: more technical than spiritual; more about regulation than nature. The answer, he says, is to move away from a mandated "checklist" approach and toward an inherently eco-minded design aesthetic. But will his ideas get through to a broader audience and can these ideas rival the LEED system that is currently the baseline standard for new green construction?

Also in this issue...

A Better Bank for Your Buck

Financial institutions are putting the green back into your greenbacks, as many banks are becoming more eco-conscious. From the smaller banks that are offering customers low-rate loans to install solar panels on their homes or investing in research to heal the impacts of environmental toxins, to the big banks going carbon-neutral or dedicating millions of dollars toward climate change initiatives, PLENTY has the scoop on how to get a better, greener bank for your buck. (Page 32)

The Mighty (Rooftop) Wind Turbine

With the national surge in energy costs, consumers and business are looking to alternative energy to ease their utility bills and rooftop wind turbines have become an increasingly popular option. Though quieter, safer, lightweight and increasingly efficient, obstacles and objections to widespread installation remain. PLENTY presents a round up of the pros and cons of the current residential wind turbine market, with useful tips for anyone considering a windmill of their own. (Page 30)

Riding the Friendly Skies

Imagine a national transit system that runs on solar energy and wind power. Now imagine that it consists of recycled airplanes speeding along elevated tracks. No, it's not Disneyland. A U.S company is actually working to make this vision a reality. With a plan to convert decommissioned Boeing planes into trams that will carry both cargo and commuters, Mass Tram America has conceived a cutting-edge vision for a low-cost, low-energy "highway in the skyway" of our future. PLENTY interviews the masterminds behind the project and asks "“ will it fly? (Page 34)

About PLENTY

As the leading environmental lifestyle magazine, PLENTY has forged itself as a unique voice for the entire spectrum of today's eco-issues. Covering content that ranges from clean technology and sustainable architecture, to organic food and fashion, to environmentally conscientious tourism and responsible investing, PLENTY has stationed itself as a source of all things green to those leading the charge towards a more sustainable future. The magazine which is independently published by Environ Press, Inc. is sold at leading bookstores around the country and natural foods markets Whole Foods Market and Wild Oats nationwide. www.plentymag.com

PLENTY magazine

PLENTY magazine

As the leading environmental lifestyle magazine, PLENTY has forged itself as a unique voice for the entire spectrum of today’s eco-issues. Covering content that ranges from clean technology and sustainable architecture, to organic food and fashion, to environmentally conscientious tourism and responsible investing, PLENTY has stationed itself as a source of all things green to those leading the charge to­wards a more sustainable future. The magazine which is independently published by Environ Press, Inc. is sold at leading bookstores around the country and natural foods markets Whole Foods Market and Wild Oats nationwide

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