Published 04-10-07
Submitted by KB Home
LOS ANGELES--(BUSINESS WIRE)--April 10, 2007--KB Home today introduced myEarth, a program educating homebuyers on the eco-friendly products available at the KB Home Studio. The KB Home Studio offers thousands of design choices for homebuyers to turn their dream home into a reality. Homebuyers design their home by selecting everything from flooring, cabinets, and appliances, to lighting, countertops and more. KB Home currently has 31 studios in major metropolitan markets throughout the US.
"Consumers are increasingly interested in ways they can help preserve the environment. myEarth highlights products, many that we have offered for several years, that offer benefits to both the homebuyer and the environment," said Lisa Kalmbach, senior vice president of KB Home Studio. "We have already seen an increase in sales for products such as radiant barriers that demonstrate eco-friendliness and cost-savings benefits."
Products throughout the studio are tagged with the myEarth logo and are accompanied by information explaining the benefits of the product. Each product will be placed in a corresponding category. The categories are:
About KB Home
Celebrating its 50th anniversary in the homebuilding industry, KB Home is one of America's largest homebuilders. Headquartered in Los Angeles, the company has domestic operating divisions in 15 states, building communities from coast to coast. KB Home is a Fortune 500 company listed on the New York Stock Exchange under the ticker symbol "KBH." Kaufman & Broad S.A., a subsidiary publicly-traded on the Premier Marche of Euronext Paris, is one of the leading homebuilders in France. For more information about any of KB Home's new home communities or complete mortgage services through Countrywide KB Home Loans, call 888-KB-HOMES or visit http://www.kbhome.com.
Copyright Business Wire 2007