NEW YORK, NY - April 18, 2007 "“ Reputation Dynamics, Inc. is pleased to announce the formal launch of 'Conscious Commerce', a suite of services tailored to help companies evaluate, identify, and align their social causes with stakeholders to protect reputation and improve business performance. The services are structured to address a company’s respective stage of current and future social purpose initiatives.

Advancing society's interests is influencing investment decisions globally due to the increasing power of consumers and employees advocating for their favorite brands to be more transparent and accountable for their business operations.

Against the backdrop of our lowest trust environment ever, caused by a polarized political climate, disturbing world events, untrustworthy social and business practices, companies are being further impacted in an already challenging operating environment "“ creating a 'show and prove it' to me marketplace among key stakeholders.

Research conducted by Gallup International states that 62% of people around the world do not trust large national or global companies to operate in society’s interest.

In addition to providing healthier returns for investors, companies are being bombarded with multiple issues that need to be addressed such as compliance, governance, environmental responsibility, diversity, responsibility-driven marketing, and accountability for charitable contributions. Companies need to engage with their social purpose as both a necessity and a business opportunity.

Being 'socially conscious,' is the evolution of a management paradigm for CEO's and their management teams to help safeguard a company's reputation.

"Some companies have been quick to postpone costs and others are flocking to the cause with fragmented approaches that can lead to consequences down the road," said Samantha Taylor, Founder and Principal of Reputation Dynamics. "Companies that properly advocate for, and are aligned with, causes that benefit society will mitigate reputation risk and enhance their competitive edge."

Approach:

Reputation Dynamics approach helps companies strategically align a company’s social purpose initiatives with reputation management and performance, implement sustaining programs that will win back stakeholders' trust.

"Integrating social purpose with reputation management can offer considerable brand advantages and supports compliance or license to operate obligations," added Samantha. "Key advantages include innovation, a more productive workforce, greater stakeholder influence in conjunction with advancing community interests."

Companies can engage with Reputation Dynamics 'Conscious Commerce' and example stages that include:

• Evaluate: Reputation Dynamics assesses, benchmark spending and impact of all cause-related marketing, sponsorship and philanthropic activities.

• Listen: Reputation Dynamics researches and provides consensus among key stakeholders and influencers' about the value, influence and changes in behavior. Also, gauge their perspectives on what causes they are most interested in and would like the company to advocate for on their behalf.

• Destination: Reputation Dynamics creates a unique social dimension to the value proposition. The key elements will include enhancing and/or identifying new causes and solutions, performance, positioning, stakeholder liaisons, selection, collaboration and integration with the not-for-profit or alliance partner.

• Collaboration: Reputation Dynamic's provides company executives with ongoing news and perspectives about emerging social responsibility issues, trends and best practices. In addition, provide access and introductions to a vast network of resources including, academics, not-for-profits, ethics and compliance, institutions and influencers'.

In honor of Earth Day on April 22nd, Reputation Dynamics is offering a free discovery session to help companies understand the value and effectiveness their social responsibility initiatives are bringing to the company and stakeholders. For and not-for-profit companies should contact Reputation Dynamics by April 30, for further details and information. We encourage your collaboration and perspectives about 'Doing Good in Society' to our blog located at: http://www.reputation-dynamics.blogspot.com.

About Reputation Dynamics:

Reputation Dynamics, Inc. is a reputation management and communications consultancy. The company works with for and not-for-profit companies on stakeholder-driven programs and alignment with social causes for the lifestyle, professional and financial services sectors.

Reputation Dynamics, Inc.

Reputation Dynamics, Inc.

Reputation Dynamics, Inc. is a reputation management, performance and communications consultancy. The company works with for and not-for-profit companies on stakeholder-driven programs and alignment with social causes for the lifestyle, professional and financial services sectors.

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