LOS ANGELES--(BUSINESS WIRE)--May 11, 2007--The Liquid Experience Group, a division of Beverage Concepts LLC and manufacturer of The Jimi Hendrix Liquid Experience branded beverage line, and the MusiCares Foundation(R) announced today a partnership that will aid musicians through the distinguished MusiCares(R) MAP Fund(SM), which provides members of the music community access to addiction recovery treatment regardless of their financial situation. The Liquid Experience Group will kick-off the partnership at the third annual MusiCares MAP Fund benefit concert on May 11th in Hollywood to support the MusiCares Addiction Recovery Program (MAP) with a donation of $25,000. This is the first of many donations that The Liquid Experience Group will be making to MusiCares as well as many other charitable programs that support artists and the legacy of musicians.

The Liquid Experience Group is committed to this project and will continue to donate a portion of the beverage line's profits to MusiCares as well as other charitable entities that are in line with the companies overall vision.

"This isn't just about selling a beverage," said Josh Glass, CEO of The Liquid Experience Group. "Our partnership is about creating and solidifying a global community that will be a part of ensuring that music, and the artists who create it, are protected, in every conceivable way, from the very beginning of their career - to the very end."

The cause-driven Liquid Experience Group has positioned the company to be a model for corporate philanthropy and from the very start has vowed to "give back" to artists and communities by way of charitable donations, endowment programs and assistance funds. The MusiCares relationship is the first partnership announcement in the company's Community Relations Program.

About MusiCares

Established in 1989 by The Recording Academy(R), MusiCares provides a safety net of critical assistance for music people in times of need. MusiCares' services and resources cover a wide range of financial, medical and personal emergencies, and each case is treated with integrity and confidentiality. MusiCares also focuses the resources and attention of the music industry on human service issues that directly impact the health and welfare of the music community.

For more information, please visit www.musicares.com.

As a result of acquiring MAP in September 2004, MusiCares developed the MusiCares MAP Fund as a pool of resources set aside specifically to address addiction recovery and sober living needs.

Named for the Musicians Assistance Program, the MusiCares MAP Fund represents the joint goal of MAP and MusiCares to provide members of the music community access to addiction recovery treatment regardless of their financial circumstances.

About The Liquid Experience Group

The Liquid Experience Group, a division of Beverage Concepts LLC, was founded in 2007 to encourage people to become involved in a movement of charitable living. The partnership between The Liquid Experience and MusiCares is an integral and monumental first step towards realizing the overall vision-quest for The Liquid Experience Group. The two organizations share many common thoughts, including but not limited to music education, the protection of music legacies, and artist assistance and rehabilitation programs. The Liquid Experience has an overall desire to create programs designed to protect artists'
rights and earnings from their formative years throughout retirement.
The first line of beverages to embody this vision is the Jimi Hendrix branded line of drinks named The Jimi Hendrix Liquid Experience. The first flavor available, an infusion of mixed berries, aptly named Voodoo Vibe, will be available in May.

For additional information on The Liquid Experience please visit the Web site at www.hendrixliquidexperience.com.

For more information on the event:

MusiCares MAP Fund
Wynnie Wynn, 310-392-3777
wynniew@grammy.com

or

For more information for Media attending the event:

The MusiCares Foundation
Christina Cassidy, 310-392-3777
christina.cassidy@grammy.com

Copyright Business Wire 2007

Liquid Experience Group, The

Liquid Experience Group, The

More from Liquid Experience Group, The