NEW YORK, USA/MONTREAL, CANADA - August 21, 2007 Fame, Fortune, and Activism. Increasingly, celebrities are using their influence to take a stand on social and environmental issues. However, only a select few understand the power of social entrepreneurship to deliver much needed solutions to pressing social and environmental issues.

Glenn Toby, a talent and financial manager of some of the world's most influential figures in entertainment, sports and business, has joined a new social venture, rethos.com as Global Strategic Advisor. Toby will be traveling the globe, uniting millions of allies onto rethos.com.

Rethos.com is the world's first online social network and media portal devoted to uniting individuals, non-profit organizations, and socially responsible businesses on solutions to social and environmental issues, such as poverty and AIDS. Rethos.com has been dubbed "myspace with a conscience." Rethos.com uses the power of social networking to break down barriers of race and geography, thereby enabling its members to unite in addressing these problems.

Dr. Cornel West (rethos.com/cornelwest), a professor at Princeton University, author, and associate of Toby's has also stepped up onto rethos.com as a pre-launch ally. Toby has also rallied others to join him for the rethos.com launch, including DJ Hurricane (rethos.com/djhurricane) of the Beastie Boys, and Smush Parker (rethos.com/smushparker) previously a L.A. Laker, now on the Miami Heat team.

Dr. West further describes Toby as a man who "has been shaped by poverty." As a child, Toby's family was evicted from their home, their possessions thrown out to the streets of New York City. It was outreach support, plus Toby’s optimism and determination to conquer adversity that enabled him to rebound with phenomenal success.

Today, Glenn Toby (rethos.com/glenntoby) is widely recognized and respected in business, sports and entertainment as well as a philanthropist, and founder of The Book Bank Foundation, an organization dedicated to supporting and providing educational opportunities for at risk children. Always applying a hip-hop strategy to giving back, this visionary is now part of the international team of social entrepreneurs that are driving the rethos’s mission.

"The world is getting smaller and our challenges are getting bigger. Rethos.com is a portal that breathes, thinks, and speaks to responsible individuals who are serious about creating a better life for everyone," commented Toby.

"Glenn Toby and Dr. Cornel West have the courage to take a stand and spark a resource for the world to use. They are unwilling to accept that urban poverty and other challenges are a necessary reality, and are putting out a call to action for others to ally by their side. Rethos.com is the platform for this community to drive change," stated Alex Salzman (rethos.com/alexsalzman), co-founder of the social venture and Princeton University graduate.

About Rethos

www.rethos.com
http://rethos.com/press
Rethos(TM) is the world's first online social network and media portal devoted to uniting individuals, non-profit organizations, and socially responsible businesses to generate solutions to pressing social and environmental issues. As a platform for change, rethos.com enables users to receive comprehensive information, unite with allies who share a common passion and purpose, and take urgently needed action.

About Glenn Toby

"A powerhouse player in business, entertainment and sports Glenn Toby is the CEO of Glenn's Grooves Productions, Total Entertainment Artist Management, Total Entertainment Athlete Management, Total Entertainment Actors And Models Management, Magia Media Studios, Technology, Architects, Engineers, Mathematicians & Scientists and Founder of The Book Bank Foundation which provides educational resources to disadvantaged youth nationwide."  
www.glenntoby.com
www.bbf.org

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