June 5, 2007 "“ Addison, a creative services company specializing in strategic business and investor communications, is co-hosting a complimentary roundtable with SustainAbility, a consultancy focused on corporate responsibility (CR) and sustainable development, to inform CR/sustainability reporters on trends and best practices.

When CR communication and sustainability reporting is done well, it focuses on a company’s most material issues--and uncovers business risks, performance gaps and opportunities for innovation. This information can enhance daily operations and improve long-term business strategies. Externally, strong CR communications build reputation and brand value by providing clear, consistent and frank information to customers, consumers, investors, thought leaders and other stakeholders.

This roundtable will cover topics including the Value of CR Reporting, How Effective Messaging and Design Can Enhance Your CR Program, Best Practices and Trends in CR Reporting, Developing a CR Reporting Strategy, and Measuring Your CR Communications Impact. Presenters will be Judy Sandford, CR Strategist at Addison, and Katie Fry Hester, Manager-Engaging Stakeholders, SustainAbility. The moderator will be Eliott Saltzman, SVP at Addison.

Roundtable Details

The event will be held on Wednesday, June 27th, 2007 from 10:30 a.m. to 3:00 p.m. at the Digital Sandbox, 41 Madison Avenue (between 25th and 26th Streets), New York, NY. Morning coffee and lunch will be served.

Corporate responsibility officers at Fortune 1000 companies may RSVP by e-mailing jsandford@addison.com or calling Judy Sandford at (212) 229-5082. Space is limited to 25 participants.

About Addison

Established in 1962, Addison is a creative services company specializing in strategic business and investor communications. We deliver solutions that support marketing objectives and drive business results for Fortune 1000 companies and major not-for-profits. From annual and CR reports to sales and marketing materials, we integrate clear messages and smart design to help clients build relationships with stakeholders. (www.addison.com)

About SustainAbility

Established in 1987, SustainAbility advises clients on the risks and opportunities associated with corporate responsibility and sustainable development. Working at the interface between market forces and societal expectations, SustainAbility seeks solutions to social and environmental challenges that deliver long-term value. We understand business and what society expects of it. (www.sustainability.com)

addison

addison

Addison is an independent brand strategy and communications design firm with a strong focus on information simplification. From corporate responsibility and annual reports, to marketing materials, web sites and personalized customer communications, we make your strategy visible by integrating clear messages with smart design.

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