Now Reading
The Lastest Corporate Social Responsibility News - Countdown to sustainable Olympic Games
The Lastest Corporate Social Responsibility News - Countdown to sustainable Olympic Games
Published 02-18-09
Submitted by CSRwire Weekly News Alert
The 2010 Winter Olympic Games in Vancouver, British Columbia are less than one year away. As Canadian athletes train towards their goal of winning gold on home turf, these Games have already been quietly achieving social and environmental sustainability triumphs long before the lighting of the torch. The Vancouver Olympic Committee (VANOC) is embedding the values of Aboriginal participation and overall sustainability into all aspects of the Games.
To support these values, VANOC is leveraging sponsors' strong CSR programs and integrating them into a sustainable Games experience that goes beyond athletic achievement to benefit the broader community. For example, in alignment with their communications technology offering and long history of CSR, premier national sponsor Bell Canada includes the following commitments in their sponsorship agreement:
Another premier national partner, RBC, provides extensive funding to the Canadian Olympic School Program. This offers primary school students across Canada a chance to learn about the values of fairness, excellence, leadership, respect, physical activity, and sustainability. Projects on financial literacy and math are added to the program at the secondary school level.
There is also a significant effort to ensure the Games, from facilities to licensed products, meet social and environmental standards that are in line with the spirit of the Games, as well as the standards of corporate sponsors. For example, premier national partner and official Olympic team uniform supplier, Hbc, has been a Canadian leader in transparency on ethical sourcing, reporting on their activities since 2004 (before any other Canadian company).
This level of sustainability integration serves as inspiration for Canadian corporations. Clearly the Olympic mantra of "faster, higher, stronger" also applies to CSR practice.
Contributed by Canadian Business for Social Responsibility
To read the latest corporate social responsibility news from leading socially responsible organizations, visit http://ca.csrwire.com/LastAlertCA.html.
About CSRwire's Weekly News Alert
CSRwire's free weekly News Alert is a summary of the latest and most important CSR news from the week, put into context with local and global news. The Alert highlights noteworthy initiatives and informs the CSR and Social Responsible Investing communities including professionals, analysts, academics activists, and consumers.
Click Here to subscribe to the CSRwire Canada Weekly News Alert.
About CSRwire.com
CSRwire is the leading source of corporate social responsibility and sustainability news, reports and information. CSRwire members are companies and NGOs, agencies and organizations interested in communicating their corporate citizenship, sustainability, and socially responsible initiatives to a global audience through CSRwire's syndication network and weekly News Alerts. CSRwire content covers issues of Diversity, Philanthropy, Socially Responsible Investing (SRI) Environment, Human Rights, Workplace Issues, Business Ethics, Community Development and Corporate Governance.
