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Let Your Lips Do the Talking

Submitted by: Body Shop, The

Categories: Philanthropy & Corporate Contributions, Corporate Social Responsibility

Posted: Aug 08, 2007 – 01:30 PM EST


Buy The Body Shop® New Pink Hi-Shine Lip Treatment and Help Support our 2007 Stop Violence in the Home Campaign

Aug. 08 /CSRwire/ - Here's a fact. Up to 275 million children in the world are affected by domestic violence, while one in four women is a victim of domestic violence at some point in their lives.

In the US alone, up to three million children are living with domestic violence in their daily lives.*

The more we talk about it, the more we are doing to help. And now you can let your lips do the talking another way. Buy this special edition pink Hi-Shine Lip Treatment ($11.50) from The Body Shop and at least 75% of the proceeds will go to our Stop Violence in the Home campaign partner, the National Coalition Against Domestic Violence.

The translucent pale pink shade delivers a high shine finish for maximum glossiness and is delicately fragranced with passion fruit. That's not all. With its distinctive daisy logo, every time you use your special edition Hi-Shine Lip Treatment, you're sending out a message of support:

"Domestic violence has to be stopped. Let's do something about it. Today."

For the past five years The Body Shop has been committed to its partnership with the National Coalition Against Domestic Violence, supporting women and children affected by the issue.

The Body Shop is thrilled to announce that funds from the sale of its special edition Stop Violence in the Home Hi-Shine Lip Treatment will support the expansion of the unique NCADV Cosmetic and Reconstructive Surgery (CRS) Program called FACE TO FACE. NCADV works in partnership with the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) to assist survivors of domestic violence who cannot afford the cosmetic and reconstructive surgery needed to repair the injuries they have received from a spouse or intimate partner.

Rita Smith, CEO of the NCADV said today: "Facial injuries can leave a woman's self esteem and confidence devastated. Not only is she living with the scars of her abuse for all to see, she is often judged in society and sometimes may find that she is passed over for job opportunities because of those visible injuries. FACE to FACE supported by The Body Shop will help more women regain their confidence to face the world again and rebuild their lives, which in turn will also put a smile back on their children's faces."

Past NCADV projects supported by The Body Shop include:

  • The launch of a national Teacher Training campaign to address the most effective ways to help protect children from the harmful effects of domestic violence by training the people who interact with them on a daily basis.

  • Publication of the National Directory, a unique publication, featuring details on 16 program areas of the 2,001 domestic violence shelters in the U.S. Thousands domestic violence advocates and battered women use the directory every day as a resource in finding shelters and services.

  • Support of the NCADV's Public Policy Office which provides information to shelters, domestic violence programs, advocates, state and federal legislators and the public on key domestic violence votes and actions.

    And there's more...

    Hi-Shine Lip Treatment contains Community Trade marula oil from Eudafano Women's Co-operative in Namibia. Supporting this product provides women in marginalized, rural communities the opportunity to earn a fair wage.

    Back by popular demand, we are also selling our gorgeous Daisy Soap (RRP $4.50), lightly scented with a pretty, floral fragrance, it gently cleanses the skin with its rich, foamy lather. This vegetable soap contains daisy extract, and moisturizing Community Trade shea butter from Ghana.

    The Body Shop has raised more than $1 million for organizations tackling domestic violence across the world in recent years.

    For further information and product photography please contact:

    David Abrams, Cohn & Wolfe, 212-798-9521 or David_Abrams@cohnwolfe.com

    Shelley Simmons, The Body Shop Americas PR Director, Cell 646 373 3810 or Shelley.Simmons@thebodyshop.com


  • Statistic taken from a joint report from UNICEF and The Body Shop called Behind Closed Doors, 2006

  • 'Stop Violence in the Home' is a campaign by The Body Shop to raise awareness of the devastation domestic violence causes to families across the world.

  • Community Trade is a special purchasing programme created by The Body Shop, sourcing naturals and accessory items from marginalised communities across the world, ensuring suppliers get a fair deal.

  • The Body Shop International Plc has over 2,200 stores in over 55 markets worldwide, with more than 340 stores in the US. A global retailer of high quality toiletries and cosmetics, we are also committed to environmental protection and respect for human rights. We develop trading relationships with communities in need; we are against animal testing in the cosmetics industry; and we encourage education, awareness and involvement among our staff and customers.

  • For more information, please contact:

    Phone: 212-798-9867
    Phone: 212-798-9521


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