Published 08-08-07
Submitted by Body Shop, The
Here's a fact. Up to 275 million children in the world are affected by domestic violence, while one in four women is a victim of domestic violence at some point in their lives.
In the US alone, up to three million children are living with domestic violence in their daily lives.*
The more we talk about it, the more we are doing to help. And now you can let your lips do the talking another way. Buy this special edition pink Hi-Shine Lip Treatment ($11.50) from The Body Shop and at least 75% of the proceeds will go to our Stop Violence in the Home campaign partner, the National Coalition Against Domestic Violence.
The translucent pale pink shade delivers a high shine finish for maximum glossiness and is delicately fragranced with passion fruit. That's not all. With its distinctive daisy logo, every time you use your special edition Hi-Shine Lip Treatment, you're sending out a message of support:
"Domestic violence has to be stopped. Let's do something about it. Today."
For the past five years The Body Shop has been committed to its partnership with the National Coalition Against Domestic Violence, supporting women and children affected by the issue.
The Body Shop is thrilled to announce that funds from the sale of its special edition Stop Violence in the Home Hi-Shine Lip Treatment will support the expansion of the unique NCADV Cosmetic and Reconstructive Surgery (CRS) Program called FACE TO FACE. NCADV works in partnership with the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) to assist survivors of domestic violence who cannot afford the cosmetic and reconstructive surgery needed to repair the injuries they have received from a spouse or intimate partner.
Rita Smith, CEO of the NCADV said today: "Facial injuries can leave a woman's self esteem and confidence devastated. Not only is she living with the scars of her abuse for all to see, she is often judged in society and sometimes may find that she is passed over for job opportunities because of those visible injuries. FACE to FACE supported by The Body Shop will help more women regain their confidence to face the world again and rebuild their lives, which in turn will also put a smile back on their children's faces."
Past NCADV projects supported by The Body Shop include:
And there's more...
Hi-Shine Lip Treatment contains Community Trade marula oil from Eudafano Women's Co-operative in Namibia. Supporting this product provides women in marginalized, rural communities the opportunity to earn a fair wage.
Back by popular demand, we are also selling our gorgeous Daisy Soap (RRP $4.50), lightly scented with a pretty, floral fragrance, it gently cleanses the skin with its rich, foamy lather. This vegetable soap contains daisy extract, and moisturizing Community Trade shea butter from Ghana.
The Body Shop has raised more than $1 million for organizations tackling domestic violence across the world in recent years.
For further information and product photography please contact:
David Abrams, Cohn & Wolfe, 212-798-9521 or David_Abrams@cohnwolfe.com
Shelley Simmons, The Body Shop Americas PR Director, Cell 646 373 3810 or Shelley.Simmons@thebodyshop.com
NOTES TO EDITORS:
The Body Shop offers approximately 1,200 skincare, cosmetics and toiletries products in more than 330 retail locations in the Unites States. Globally, The Body Shop has more than has more than 2,000 stores in over 57 countries. Community Trade is a special trading program created by The Body Shop, sourcing naturals and accessory items from disadvantaged communities across the world. The program’s aim is to satisfy our demand for natural ingredients, gifts and accessories in a fair way, in turn bringing sustainable benefits to those communities. A global retailer of high quality toiletries and cosmetics, we are also committed to environmental protection and respect for human rights. We develop trading relationships with communities in need; we are against animal testing in the cosmetics industry; and we encourage education, awareness and community involvement among their staff and customers. Visit The Body Shop online at www.thebodyshopinternational.com and www.thebodyshop.com.
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