AUSTIN, Texas--(BUSINESS WIRE)--July 16, 2007--Internet application development firm Live Oak Interactive (www.liveoakinteractive.com)has signed on to upgrade and maintain the BeGreenNow.com web site for Green Mountain Energy, an Austin-based provider of cleaner energy and carbon-offset solutions.

According to Green Mountain Energy, carbon offset is the process of compensating for carbon dioxide emissions with eco-friendly measures such as tree planting programs, the earning and expenditure of Renewable Energy Credits (RECs), and other sustainability solutions. Businesses who reduce their carbon emissions by a certain percentage can qualify for the EPA's Green Power Partnership program, which encourages and assists them in switching from fossil fuels to cleaner electricity from water, wind, or solar power. A company that reduces its carbon emissions by 100% has achieved a state of "carbon neutrality."

Live Oak Interactive will help Green Mountain Energy adapt its online business application to offer carbon offset solutions to its customers while leveraging the site to educate the public on the value of carbon offset programs for the environment. Live Oak Interactive's work will allow the web site to scale with increasing demand while maintaining a high degree of security and stability.

Gillan Taddune, Chief Environmental Officer with Green Mountain Energy, says, "Green Mountain needed a technology partner who understood our business model and the importance of building technology to grow with our business. Live Oak Interactive has not only delivered on their promise, but they have become an integral strategic partner to this business unit and a key factor to our future success."

"It isn't just a matter of whether the site works or not," said Andy Meadows, President of Live Oak Interactive. "We're building an application that an entire business unit relies on. Bottom-line revenue for Green Mountain depends on this solution. We're building a commerce engine that will scale for a wide range of transactions and will ensure the security of those transactions as the site grows more visible in the public eye."

Meadows said that Live Oak Interactive will work in tandem with Green Mountain to keep the site up to date with the latest advances in environmental technology and ecological solutions. "As the site grows and evolves, we want to make sure it's not only as feature-rich as possible, but as accurate as possible."

Meadows says, "Green Mountain is one of those companies that not only talks the talk but also walks the walk. They use the most eco-friendly materials and the most renewable resources they possibly can in their own offices, so they definitely live by their principles and ideals. It's far more than just a business to them."

About Green Mountain Energy

Green Mountain, the nation's leading provider of cleaner energy and carbon offset solutions, began in 1997 with a simple idea: "to change the way power is made." The company offers consumers the choice of cleaner electricity products using renewable sources such as wind, solar, water, geothermal, and biomass, over electricity made from polluting fossil fuels. These cleaner energy sources help reduce the amount of carbon dioxide (CO2) emitted into the air. Since 1999, Green Mountain customers have collectively helped avoid over 2.5 million tons of CO2 emissions and have been responsible for helping to deliver more than six billion kilowatt-hours of renewable energy into the market. Additionally, Green Mountain's customers have helped spur the development of 14 new wind and solar facilities across the nation, which are producing pollution-free power.

About Live Oak Interactive

Live Oak Interactive (www.liveoakinteractive.com)builds, deploys, and manages Internet applications for a wide range of clients, from small startup companies to billion-dollar corporations. Live Oak specializes in custom-built integrated application systems for micro-sites, online commerce, social networks, intranets and extranets. Live Oak can offer its clients uniquely efficient, scalable, cost-effective solutions for their interactive businesses. Live Oak also offers turnkey web-hosting solutions through its sister company, Live Oak Hosting (www.liveoakhosting.com). The company, which recently celebrated its fifth year of operation, is located in Austin, Texas.

Copyright Business Wire 2007

Live Oak Interactive

Live Oak Interactive

In business, it’s not only what you know - but who you know - that counts. That’s why the Internet has become a foundation for business success. It connects people, information and ideas in ways never before possible. At Live Oak Interactive, we design the software infrastructure - the intelligent engines - that power Internet business applications. Whether you’re using Internet technology to sell products, manage digital assets, create a social network, automate your internal applications or solve another key business challenge, Live Oak gives you the power.

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