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Sustainable Brands '09 Announces Robust Workshop Series of Actionable Tools and Tactics for Last Day of Conference

Submitted by: Sustainable Life Media, Inc.

Categories: Philanthropy & Corporate Contributions, Corporate Social Responsibility

Posted: Apr 03, 2009 – 09:00 AM EST


Early registration closing April 10; Conference on track to sell out

Apr. 03 /CSRwire/ - BURLINGAME, Calif. - April 3, 2009 - Sustainable Life Media today announced the Sustainable Brands '09 lineup for 12 half-day, in-depth workshops that will provide hands-on training in brand and operational areas such as Scenario Planning and Preserving Brand Equity in Acquisition. One of the workshops will also be a step-by-step overview on how to define and communicate a green brand with Office Depot's Director of Environmental StartegyYalmaz Siddiqui.

The Sustainable Brands Conference is the preeminent international conference for discussing the rapid rise of sustainability as a driver for revenue growth and brand equity in the 21st century. Representatives from Adidas, Coca-cola, Darden Restaurants, FritoLay, HP, Johnson & Johnson, Kendall Jackson, Kraft, Nestle, SC Johnson, Saucony and many many more are already registered to attend, as participants continue to line up at a pace tracking somewhat ahead of ’08.

The workshops are aimed at those looking for practical tactics and insights that equip sustainability managers and implementers with the processes that enhance success, even in spite of economic constraints. A limited number of complimentary workshop passes have been set aside for conference alumni who register for the conference.

"We have created a full day of workshops to follow the three days of plenary and breakout sessions so that attendees are able to dig deeper into the tactical dimension of what they learned," said KoAnn Vikoren Skrzyniarz, CEO of Sustainable Life Media. "Our goal is to help brand leaders make sense of the cultural shifts underway and build the strategies and skills necessary to navigate today's challenging environment."

"We encourage everyone to save money by taking advantage of our early registration pricing, which ends on 4/3, as well as our current incentive of one free hotel room night* at the conference hotel," Ms. Skrzyniarz continued. "And for an additional $20-30 our sponsor Nexterra will offset your carbon footprint associated with attending."

The conference agenda is fully booked with three full days of plenary and breakout sessions, as well as the new full day of hands-on workshops. Speakers from companies like Living Homes, New Belgium Brewery, RecycleBank and Terracycle, as well as large global innovators like Clorox, Kaiser Permanente, Dell and PepsiCo will be attending to inspire and equip attendees to succeed by responding to growing stakeholder demand for more environmentally and socially innovative product and service solutions.

*Restrictions apply. See www.sustainablelifemedia.com/events/sb09 for details

About Sustainable Brands '09

Widely reputed to be the most compelling sustainability conference of the year, Sustainable Brands '09 will convene business strategists, along with sustainability, design and brand leaders from a cross section of organizations such as The Bill & Melinda Gates Foundation, Dell, Coca-Cola, Clorox, FedEx, HP, Interbrand, Johnson & Johnson, Kohler, Mohawk, New Belgium Brewery, Nestle/Purina, SC Johnson, Waste Management, Williams-Sonoma, and an unprecedented list of others.

In addition to a newly expanded Solutions Showcase Expo and Sponsored Sessions series, an extended "Un-conference" where participants create the conversations, and a plethora of evening networking activities over the four days of the event, a dozen hands-on workshops are planned along side this year’s conference providing interactive exploration of topics such as: Practical Strategies for Green Marketing & Eco-Innovation with Jacquelyn Ottman, Scenario Planning with Global Business Network, the leading international scenario firm, Understanding Your Ecological Footprint with Global Footprint Network and Social Impact Metrics with the Center for Sustainable Innovation.

Details on the conference are currently unfolding at:
http://www.sustainablebrands09.com. SB '08, which was also held in Monterey, sold out. Early registration incentives are now in place, but will be limited. Prospective attendees wishing to reserve space at the best rate and receive a complimentary hotel room for one night along with their registration should book soon.

About Sustainable Life Media

A business-to-business online community, e-newsletter and event company located in Burlingame, CA, Sustainable Life Media (SLM) is home for business professionals looking to build new value and competitive advantage by innovating more sustainable strategies, practices and products. SLM delivers top news stories related to the what, who and how of environmental and social innovation, and helps community members connect with thought leaders, peers, partners and solutions providers that can help them quickly reach their goals. For more information, please visit: http://www.sustainablelifemedia.com/about. To subscribe to SLM Newsletters, free, please visit http://www.sustainablelifemedia.com/newsletters.

For more information, please contact:

Carla Mancebo Cohn & Wolfe
Phone: 4153658532
Phone 2: 4158281912

For more from this organization:

Sustainable Life Media, Inc.


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