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Sustainable Brands '07 Conference to Discuss Emerging Best-Practices in Building Sustainable Brands

Submitted by: Sustainable Life Media, Inc.

Categories: Events, Corporate Social Responsibility

Posted: Jul 31, 2007 – 11:59 PM EST


GE, Wal-Mart, and Yahoo join Aveda, Herman Miller and others coming to New Orleans for Sustainable Brands ’07 Conference

Jul. 31 /CSRwire/ - BURLINGAME, CA - July 31, 2007 - Sustainable Life Media announced today the launch of Sustainable Brands '07, a new B2B conference focused on helping the mainstream business community learn from the leaders how to build and communicate about their sustainable brands.

"The rush to green is on! Green is the new black." Said Robert Knott, EVP of PR giant Edelman recently. As a member of the team behind GE's high profile Ecomagination campaign, he and client Peter O'Toole, director of PR at GE, were quick to add: "It's no longer OK to put green lipstick on a pig."

Indeed, communicating about the environmental and social impact of a company's brand is rapidly becoming a competitive requirement for all sectors and sizes of American business. But before a company can tell its story, it has to have a story to tell.

Organizers of Sustainable Brands '07 aim to provide a place for leaders from corporations and their PR, advertising, creative consultants and agencies to come together to talk about the issues, challenges and best practices surrounding building and communicating their company’s environmental and social value propositions. The program will cover success stories, as well as failures, and what was learned from each. Topics on tap:

  • An inside look at the latest in sustainable branding from leading global brands such as Aveda, BP, Gap, GE, WalMart and more.

  • How startups such as Edun and Ozocar are using the environment as a unique value proposition to build their brands.

  • Current research on customer sentiment around Sustainability – and what's driving it -- from Cohn & Wolfe, Landor Associates, Publicis, Conscientious Innovations and more.

  • How to put the right pieces in place and avoid talking before it's time.

  • How certifications can help: Sustainable product and business certifiers address how their labels convey confidence to customers.

  • How to leverage today’s social media to create buzz and productive conversations with customers as well as avoid having your story unexpectedly commandeered.

  • How to identify existing products that are ripe for 're-branding' with an environmental or social value proposition, and how specific companies have benefited from this strategy.

  • How to engage an entire organization in helping build a sustainable brand, and much more...

    In addition to helping facilitate the next wave in sustainable development within mainstream business, Sustainable Brands '07 Conference has set a goal to reconnect the business community with the reality of Hurricane Katrina's impact and provide economic support to the city of New Orleans. "We have several things up our sleeves to help both inspire and educate those who join us in New Orleans in September," organizers said.

    Sustainable Brands '07 will be held at the newly reopened, and already award winning Ritz Carlton Hotel at the edge of the French Quarter in New Orleans, September 26-28, with Katrina tours and volunteer opportunities being planned to extend through the weekend. For more information and to register, visit: www.sustainablebrands07.com

    About Sustainable Life Media

    A new business-to-business online community, e-newsletter and event company located in Burlingame, CA, Sustainable Life Media (SLM) is home for business professionals looking to build new value and competitive advantage by innovating more sustainable strategies, practices and products. SLM brings business professionals top news stories related to the what, who and how of environmental and social innovation, and helps them connect with thought leaders, peers, partners and solutions providers that can help them quickly reach their goals. Go to: www.sustainablebrands07.com

  • For more information, please contact:

    KoAnn Vikoren Skrzyniarz Sustainable Life Media
    Phone: 650.344.9693
    Phone 2: 650.796.7864

    For more from this organization:

    Sustainable Life Media, Inc.


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