Get the latest delivered to your inbox
Privacy Policy

Now Reading

Green Bloggers, Including "The Green Wombat" and "Marketing Green" Join Sustainable Brands '07 Line Up to Moderate Industry Dialogue

Green Bloggers, Including "The Green Wombat" and "Marketing Green" Join Sustainable Brands '07 Line Up to Moderate Industry Dialogue

Published 08-22-07

Submitted by Sustainable Life Media, Inc.

BURLINGAME, CA - August 21, 2007 - Sustainable Brands '07 is rapidly becoming a "who's who" of the leading corporate brand executives, sustainable brand researchers, top PR, brand and creative agency execs and press who are actively covering sustainability.

Nearly three dozen speakers have now been confirmed to share their brand knowledge in New Orleans, September 26-28, as corporate brand builders gather to support the rebuilding of New Orleans, honor the reality of corporate contribution to climate change and discuss emerging best practices surrounding sustainability as the path to new sales and increased brand equity.

In addition to the stellar line up of corporate presentations on tap, including Suzanne Dawson, VP Global Brands & Marketing, Aveda, and Rand Waddoups, Sr. Corporate Director of Sustainability, Wal-Mart, to name just two, leading green industry pundits are slated to lend their perspective and moderate panel discussions on timely sustainable brand building issues.

Among this group is Todd Woody, Business 2.0's "Green Wombat" who will lead a discussion about the growing brand mandate for carbon footprint transparency. Susan Space, Director of Brand and Advertising for Sun and other panelists will discuss what they are currently doing internally to track and mitigate their carbon impact, as well as talk about where the bar is likely to be set for all companies down the road. By developing a proactive carbon footprint story now, companies can create brand leadership rather than being forced to play catch up in the near future.

Another respected member of the green marketing blogosphere, David Wigder, VP/Director at Digitas, the blogger behind http://www.marketinggreen.wordpress.com and his panel of experts, will share up to the minute best practices surrounding building green or cause-related brands in a web 2.0 world. The session will provide tangible strategies for managing a brand online and turning the Internet into an opportunity for positive customer conversation.

Sustainable Brands '07 will be held at the newly reopened, and already award winning, Ritz Carlton Hotel at the edge of the French Quarter in New Orleans, on Thursday and Friday, September 27-28th. Additional hands-on pre-conference workshops run Wednesday the 26th, with optional activities extending through the weekend, including guided tours of the still devastated 9th ward, and hands-on rebuilding efforts in collaboration with Habitat for Humanity.

Despite continued struggles with rebuilding of surrounding neighborhoods, New Orleans remains a world-class destination, with restaurants and shopping in the French Quarter and downtown now fully open and operational. While ready to welcome travelers with 1st class accommodations and a one-of-a kind cultural experience, the city still represents the greatest travel value in the US. Prices are on their way up again, though, so travelers should come now while prices are low.

For a complete Sustainable Brands 07 conference schedule and speaker list, links to the latest on NOLA shopping and food, and to download a full conference brochure, visit: http://www.sustainablebrands07.com.

Early registration savings are still available for those who register before September 5th by calling Danny Bruno at 650/344-9693 or online at http://www.regonline.com/141001. For more information, call Danny or visit: http://www.sustainablebrands07.com

Sustainable Life Media, Inc. logo

Sustainable Life Media, Inc.

Sustainable Life Media, Inc.

Sustainable Life Media is an integrated media company that delivers information, produces events and cultivates communities of interest to facilitate the shift to a flourishing and sustainable economy. Our mission is to inspire and enable forward-thinking individuals and organizations to innovate and implement ideas that contribute to individual and collective health and prosperity that can be sustained.

We bring together optimistic, visionary and courageous individuals from around the world who share a passion for purpose and a desire to create change. Leaders from around the globe are intrigued by Sustainable Life Media's ability to convene diverse stakeholder groups that create an atmosphere for open and transparent conversations that lead us towards a future of innovation and imaginative ideas that support a flourishing and sustainable economy.

Sustainable Brands – our flagship learning, collaboration and commerce community, draws together sustainability, brand and design/innovation professionals to share success stories and emerging best practices and to push the envelope of social and environmental brand innovation. Our goal in serving the Sustainable Brands community is to paint a clear picture of what is driving change in today's business landscape, uncover leading-edge sustainable brand strategies and tools, and facilitate community collaboration for shared benefit – all with the goal of helping more brands prosper by leading the way to a better world. To learn more, visit www.SustainableBrands.com.

More from Sustainable Life Media, Inc.

Join today and get the latest delivered to your inbox