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Green Bloggers, Including "The Green Wombat" and "Marketing Green" Join Sustainable Brands '07 Line Up to Moderate Industry Dialogue

Submitted by: Sustainable Life Media, Inc.

Categories: Events, Socially Responsible Investing

Posted: Aug 21, 2007 – 11:59 PM EST

 

Nearly three dozen speakers have now been confirmed

Aug. 21 /CSRwire/ - BURLINGAME, CA - August 21, 2007 - Sustainable Brands '07 is rapidly becoming a "who's who" of the leading corporate brand executives, sustainable brand researchers, top PR, brand and creative agency execs and press who are actively covering sustainability.

Nearly three dozen speakers have now been confirmed to share their brand knowledge in New Orleans, September 26-28, as corporate brand builders gather to support the rebuilding of New Orleans, honor the reality of corporate contribution to climate change and discuss emerging best practices surrounding sustainability as the path to new sales and increased brand equity.

In addition to the stellar line up of corporate presentations on tap, including Suzanne Dawson, VP Global Brands & Marketing, Aveda, and Rand Waddoups, Sr. Corporate Director of Sustainability, Wal-Mart, to name just two, leading green industry pundits are slated to lend their perspective and moderate panel discussions on timely sustainable brand building issues.

Among this group is Todd Woody, Business 2.0's "Green Wombat" who will lead a discussion about the growing brand mandate for carbon footprint transparency. Susan Space, Director of Brand and Advertising for Sun and other panelists will discuss what they are currently doing internally to track and mitigate their carbon impact, as well as talk about where the bar is likely to be set for all companies down the road. By developing a proactive carbon footprint story now, companies can create brand leadership rather than being forced to play catch up in the near future.

Another respected member of the green marketing blogosphere, David Wigder, VP/Director at Digitas, the blogger behind http://www.marketinggreen.wordpress.com and his panel of experts, will share up to the minute best practices surrounding building green or cause-related brands in a web 2.0 world. The session will provide tangible strategies for managing a brand online and turning the Internet into an opportunity for positive customer conversation.

Sustainable Brands '07 will be held at the newly reopened, and already award winning, Ritz Carlton Hotel at the edge of the French Quarter in New Orleans, on Thursday and Friday, September 27-28th. Additional hands-on pre-conference workshops run Wednesday the 26th, with optional activities extending through the weekend, including guided tours of the still devastated 9th ward, and hands-on rebuilding efforts in collaboration with Habitat for Humanity.

Despite continued struggles with rebuilding of surrounding neighborhoods, New Orleans remains a world-class destination, with restaurants and shopping in the French Quarter and downtown now fully open and operational. While ready to welcome travelers with 1st class accommodations and a one-of-a kind cultural experience, the city still represents the greatest travel value in the US. Prices are on their way up again, though, so travelers should come now while prices are low.

For a complete Sustainable Brands 07 conference schedule and speaker list, links to the latest on NOLA shopping and food, and to download a full conference brochure, visit: http://www.sustainablebrands07.com.

Early registration savings are still available for those who register before September 5th by calling Danny Bruno at 650/344-9693 or online at http://www.regonline.com/141001. For more information, call Danny or visit: http://www.sustainablebrands07.com

For more information, please contact:

KoAnn Vikoren Skrzyniarz Sustainable Life Media
Phone: 650-344-9693

For more from this organization:

Sustainable Life Media, Inc.

 

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