September 19, 2007 - On Thursday, September 27, 2007, Jacquelyn Ottman, the internationally renowned pioneer of green marketing and eco-innovation, will deliver a "20 Year Look Back on Green Marketing" as the subject of her keynote address at Sustainable Brands '07, New Orleans.

She will review key lessons learned during her 20-year track record of serving more than 60 of the Fortune 500 and the U.S. Environmental Protection Agency's Energy Star label of energy efficiency.

She will advise the business leaders assembled to self-regulate on such issues as eco-labels and carbon offsets or risk regulation by government bodies.

Finally, she will highlight opportunities to "eco-innovate" as a strategy for enhancing sales and profits while addressing the need for sustainable development.

Dozens of corporate brands including AT&T, Bosch, Dell, HSBC, Clorox, Nestle/Purina, Kimberly Clark and Toyota have already signed up to learn from a stellar group of presenters including GE, Aveda, Wal-Mart, HSBC and JWT.

On Wednesday, Ottman will present a special pre-conference "Design:Green" workshop on eco-design and green marketing.

For full conference details, visit: www.sustainablebrands07.comor call Danny Bruno at 650/344-9693.

J. Ottman Consulting, Inc.

J. Ottman Consulting, Inc.

J. Ottman Consulting, Inc., is a marketing consulting and new products firm with the mission of helping businesses, government agencies, and not-for-profit groups meet consumer needs more sustainably.

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