Now Reading
KEEN Inc. Announces STAND Winners, Gives $150,000 in Award Money
KEEN Inc. Announces STAND Winners, Gives $150,000 in Award Money
Published 04-29-08
Submitted by KEEN Inc.
PORTLAND, OR - April 29. 2008 - KEEN Inc., a leader in hybrid outdoor performance products including footwear, socks and bags, today announced the winners of its sustainability contest: STAND. To support recipients’ sustainability projects, KEEN gave a total of $150,000 across three separate categories, including three $25,000 grand prize awards and fifteen $5000 runner-up awards.
The grants were divided into three categories, all with the goal to raise awareness for sustainability:
STAND UP: ideas through creative outlets.
STAND OUT: ideas through outdoors activities
STAND FOR: ideas through non-profit organizations or initiatives
The STAND initiative was promoted through a college campus tour, print and online advertising and by a short documentary highlighting nine innovators who are making a difference around sustainability.
"Making a difference around sustainability starts by looking for inspiration in the areas you’re passionate about and asking what small steps you can take," says Bobbie Parisi, Vice President of Marketing at KEEN. "We were amazed and inspired by the quality of the entries we received and are proud to have served as a catalyst for their sustainability ideas."
Entries for the contest, which ran from August 1 "“ December 31, 2007, were reviewed by a panel of experts in the fields of design, art, photography, journalism, film, outdoor sports and non-profit management and research. Judges included naturalist and writer Terry Tempest Williams, designer Yves Behar, Backpacker Magazine Editor-in-Chief Jon Dorn and world-champion free skier Alison Gannett.
Each of the following grand prize winners will receive a $25,000 award:
o STAND UP: Creative Outlets
o STAND OUT: Outdoor Activities
o STAND FOR: Non-Profit Organizations or Initiatives
Each of the following runners-up will receive a $5,000 award:
o STAND UP: Creative Outlets
o STAND OUT: Outdoor Activities
o STAND FOR: Non-Profit Organizations or Initiatives
The campaign will culminate at the STAND Festival in Portland, Oregon on July 12, 2008. The festival, which will feature live music, food and beverage, will honor winners and judges and serve as a platform for inspiring future ideas and innovations around sustainability.
To learn more about the STAND initiative and access more detail on winners’ submissions, please visit www.keenfootwear.com.
About KEEN
KEEN Inc., manufacturer of hybrid footwear, socks and bags, is an outdoor brand that delivers innovative hybrid products, enabling all outdoor enthusiasts to live an active lifestyle. Founded in 2003, KEEN was first recognized for its Newport sandal, which featured patented toe protection technology.
The company strives to demonstrate integrity and leadership, especially on social and environmental commitments, while promoting an inclusive outdoors community. Through its giving program Hybrid.Care, the company provides support to a variety of social and environmental organizations around the globe.
Based in Portland, Oregon, KEEN products are available in retail locations in the United States, Canada, Australia, New Zealand, Asia, Central America, South America and Europe. To learn more, visit http://www.keenfootwear.com.
KEEN Inc.
KEEN Inc.
Driven by a passion to make the outside and trades accessible for all, KEEN is a values-led, family-owned footwear brand from Portland, Oregon committed to creating original and versatile products, enhancing lives, and inspiring adventures outside. Founded in 2003, it launched a revolution in the industry with the debut of the Newport adventure sandal. It continues to launch game-changing products and establish new standards for performance, comfort, and design while actively working to Detox the Planet. The brand formalized its values commitment under the banner of The KEEN Effect. Learn more at www.keenfootwear.com
More from KEEN Inc.
