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Starlight Starbright Children's Foundation-MidAtlantic to Receive Grant from PR Newswire

Submitted by: PR Newswire

Categories: Volunteerism, Community Development

Posted: Nov 29, 2007 – 02:26 PM EST


Washington D.C. based PR Newswire Employees Volunteer Time as Part of the Company's 'Doing Well By Doing Good' Initiative

Nov. 29 /CSRwire/ - WASHINGTON, Nov. 29 /PRNewswire/ -- The Washington, D.C. based Starlight Starbright Children's Foundation-MidAtlantic has been selected by PR Newswire's local office as the recipient of a cash grant and group volunteer hours, PR Newswire announced today.

(Photo: http://www.newscom.com/cgi-bin/prnh/20071129/NYTH101

Logo: http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO )

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/prnewswire/30937

As part of its 2007 Charitable Giving Program, 'Doing Well by Doing Good', PR Newswire employees select a charity located in an area in which the company has substantial operations for which they will volunteer as a group and to which the company will make a cash donation. Starlight MidAtlantic, a non-profit organization dedicated to helping seriously ill children and their families cope with their pain, fear and isolation through entertainment, education and family activities, has benefited from the volunteer efforts of local PR Newswire staff.

"Volunteers are so important to the work we do at Starlight MidAtlantic," Tina McCormack, director of communications, Starlight Starbright Children's Foundation-MidAtlantic. "PR Newswire's staff have been so gracious with their time, and the company's generous grant will help us to continue providing children and their families the support they need to endure this difficult time."

To date, local PR Newswire staff have volunteered for Starlight MidAtlantic events in the pediatrics unit of the Children's National Medical Center including a day of 'Back-to-School crafts' and a Halloween celebration.

"It has been an extremely rewarding experience for all of the staff members who have volunteered," said Ginny Willcox, account manager and charitable giving advocate, PR Newswire. "The children we have been able to spend time with are fantastic and we have a great time with them."

"As a company with global operations and staff working in cities all around the world, it's important to us to give back to the community in which we work," said Charles Gregson, chief executive officer, PR Newswire. "We found through researching our program that as much as charities are seeking financial assistance, they are also extremely interested in finding dedicated volunteers. With this knowledge we designed a program that gave our staff a voice in the charity selection in order to maximize the volunteer participation. Starlight MidAtlantic is an extraordinarily worthy charity and we are very pleased to be able to assist them in this way."

PR Newswire provides assistance to non-profit organizations in a number of different ways including through direct grants, volunteerism, in-kind donations and sponsorships. PR Newswire also matches employee fundraising, volunteering and individual donations.

About PR Newswire

PR Newswire Association LLC (http://www.prnewswire.com) provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor,non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments.

Established in 1954, PR Newswire has offices in 14 countries and routinely sends its customers' news to outlets in 135 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNet(SM), eWatch(TM), MEDIAtlas(TM), Search Engine Optimization, MediaRoom, MediaSense(TM), MultiVu(TM), U.S. Newswire, the preeminent policy newswire in the industry, and Vintage Filings, the fastest growing Edgar filing company. PR Newswire is a subsidiary of United Business Media plc of London.

About Starlight Starbright Children's Foundation-MidAtlantic

Starlight Starbright Children's Foundation-MidAtlantic helps seriously ill children and their families cope with their pain, fear and isolation through entertainment, education and family activities. The foundation softens the hard edges of what a family experiences when a child has a serious illness all along their journey, from the time of diagnosis, in the hospital and at home. Starlight MidAtlantic focuses on the children of Delaware, Maryland, Pennsylvania, Virginia, DC and West Virginia. For more information please visit www.starlight-midatlantic.org.

For more information, please contact:

Rachel Meranus PR Newswire
Phone: 201-360-6776
Tina McCormack Starlight MidAtlantic
Phone: 202-293-8339


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