VENICE, CA - November 27, 2007 - Java Juice(R) founder, coffee roaster and outdoor enthusiast Richard Karno has solved a problem for coffee lovers in a hurry. "Getting your cup of Joe on the road is easy, as long as you don't mind paying obscene corporate coffee-chain prices or suffering through undrinkable hotel lobby coffee," he says. Java Juice(R) eliminates both of those unappealing options, along with the hassle of packing filters, brewers, and grinders. Just mix the 100 percent organic, kosher coffee extract with a cup of clean water to taste, and you've got artisanal-quality black gold.

Java Juice(R) comes in liquid form, so all you need to do is mix it with hot or cold water; unlike powder-based, tasteless instant coffee, you don't need to dissolve the product. The packets even have a PSI rating of 200 pounds, so they'll take a beating in your luggage without bursting. While Java Juice(R) is the preferred culinary ingredient for organic chefs and homemakers, trend analysts have recognized Java Juice(R) as a perfect fit in an entirely new field, "Sustainable Convenience Products."

Karno defied the usual practice of using commercial grade coffee beans to make his extract and instead chose the same ultra-high quality organic coffee beans he roasts for his organic coffee cafes in Los Angeles, groundwork coffee company, (www.groundworkcoffee.com). The result is a superior coffee taste in a product that provides go-anywhere convenience. The proprietary process has been designed with energy efficiency and environmental concerns in mind, recycling 80% of the water used and recapturing 80% of the water used and recapturing 80% of the energy used. Environmentally conscious systems include the reverse osmosis purification. One hundred percent of the extracted coffee grind waste is de-watered and recycled through composting or biomass energy, which the company points out is equal to the 10 million pounds of green coffee it takes in each year.

"Until Java Juice(R), premium portable organic extract did not exist," explains Karno who is known for his commitment to progressive relationship coffee buying practices. The extract is sourced from fairly traded, shade-grown, certified organic coffee beans from all over the world.

"With Java Juice(R), we have created a product where each packet you carry with you contains a cup of great tasting, organic and socially responsible coffee. What more could you ask for?" Karno said. Since its launch in 2006 the original flavor has been in high demand along with this years’ three new Java Juice(R) flavors: Swiss Water Decaf, French Vanilla and Hazelnut.

Java Juice(R) is the number #1 liquid coffee extract made in the USA from the finest organic Arabica beans. No chemicals or preservatives, and kosher. Anti-oxidant rich. Zero fat & sugar free.

Please visit www.javajuiceextract.com

Java Juice, Inc

Java Juice, Inc

Just add hot or ice-cold water to taste for a cup of sustainable organic coffee. Java Juice® is the only organic liquid coffee extract, for when you don't have time to brew. Excellent culinary ingredient for any recipe, sweet or savory, calling for espresso or coffee. Made from 100% Arabica organic coffee coffee beans. No chemicals …. Preservatives Sugar free Fat Free Fairly traded KSA kosher shade grown Made in the USA

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