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Sam's Club(R) Introduces Second Fair Trade Certified(TM) Wine

Published 03-16-09

Submitted by Sam's Club

BENTONVILLE, Ark., March 16 /PRNewswire-FirstCall/ -- Sam’s Club continues its commitment to Simple Steps to Saving Green(TM) and sustainability with the addition of a second Fair Trade Certified(TM) wine in locations nationwide. Solombra Reserva, produced and bottled by Argentina’s La RioJana Cooperative, is available exclusively at Sam’s Club as a, Merlot and Pinot Grigio. Other varietals including a Cabernet Sauvignon are expected to follow. This is the second Fair Trade Certified wine Sam's Club has introduced and is one of only a handful to receive this status since 2008, the inaugural year of the groundbreaking Fair Trade Wine certification program in the U.S.

Solombra Reserva earns its name from the combination of the Spanish words "Sol" (meaning sun) and "Sombra" (meaning shadow), therefore defining the essential balance of light and darkness. This balance is not only necessary to create its elegant, full-bodied, ripe and aromatic Merlot, while the Pinot Grigio is fresh and light with citrus, apple notes and a lingering finish. The symbolic namesake represents the primary tenants on which Fair Trade is based "“ the balance of equality, fair prices, direct trade and environmental stewardship through sustainable practices.

"We are excited to be expanding our offering of Fair Trade Certified wines with the introduction of Solombra Reserva," said Dex McCreary, senior merchandise director, wine and spirits, Sam's Club. "We believe this wine, a result of collaboration between Sam’s Club and La RioJana, is a stellar representation of the emerging wine region, and Argentina's overall reputation for world-class wines."

Workers participating in Fair Trade Certified programs are guaranteed a fair price for their goods based on an analysis of the cost of the living in their area that will allow them to lead their lives with dignity and to fund the development of schools, medical clinics and other basic necessities. This process is administered in the U.S. by TransFair, a non-profit organization.

Solombra Reserva will sell for about $8 a bottle in more than 450 Sam's Club locations that are authorized to offer wine. More than $2 from the sale of each case of the wine will go to Argentina's Fair Trade Cooperative fund for local projects. TransFair is working on behalf of Sam's Club with the local community and plans are underway to build a full service Medical Center.

Sam's Club also sells Fair Trade Certified bananas, dried fruit as well as rice in some clubs and roses online. For more information about sustainability at Sam's Club, visit to learn about waste reduction, energy efficiency, water conservation and responsible farming.

About Sam's Club

Sam's Club is a division of Wal-Mart Stores, Inc., (NYSE: WMT). The first Sam's Club opened its doors in Midwest City, Okla., in 1983. Today, Sam’s Club serves more than 47 million U.S. Members with locations nationwide and in Brazil, Canada, China, Mexico and Puerto Rico. Sam's Club offers exceptional values on merchandise and services for business owners and consumers. Online merchandise and Club information is available at

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