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evo.com Opens World's Largest Green Shopping Destination

evo.com Opens World's Largest Green Shopping Destination

Published 11-29-07

Submitted by evo.com

SANTA MONICA, CA - November 29, 2007 - Just in time for the holiday shopping season, EVO announced that evo.com is open for business to provide shoppers with the widest selection of green gift items on the web. EVO has prescreened millions of products for their green attributes and only offers products for sale on evo.com that earn an EVO rating of one to five leaves. evo.com features more than 100,000 green products and services from 1,200 retailers in one location to make it easy for holiday shoppers to find great green gifts for everyone on their list, from babies to grandparents to business associates.

"Consumers want safer, healthier products, but don't have unlimited time to scour the web and become green experts," explains Dan Siegel, EVO's founder and CEO. "evo.com provides a direct connection for busy people to easily find the largest selection of high quality green products. For example our toy boutique offers more than 5,000 unique, earth friendly toys from more than 50 vendors. Every toy on evo.com has been prescreened and hand selected to be lead free and nontoxic, so parents can minimize the fears caused by all the recent toy recalls."In addition to toys, evo.com features gift baskets, clothing, jewelry, bath and body products, food, home accessories, gadgets, and even eco-travel packages, cars and solar energy products. Retailers offering products and services on evo.com range from specialty brands to large retail giants and include American Apparel, Baby Center, Burt's Bees, Comet Skateboards, Eileen Fisher, GE, Hanna Anderson, HP, Home Depot, Macy's, Method, No Sweat Apparel, Nordstrom, Patagonia, REI, Target, Toys "R" Us, Toyota, Under The Canopy, Whole Foods, Victoria's Secret, Viva Terra, and more than a thousand other sellers.

EVO has partnered with Trees for the Future to plant a tree in the name of everyone who joins the evo.com community, and has pledged to plant at least 100,000 trees this holiday season.

EVO's founders have a strong commitment to growing the green marketplace and their backgrounds are well suited for this endeavor. Both have extensive experience building large marketplaces made up of groups of disaggregated consumers and businesses. Siegel was a cofounder of Student Advantage, which built a community of two million university students and more than 20,000 businesses that wanted to provide them with products and services. EVO cofounder Mark Eastwood has helped create successful online marketplaces including rent.com, a 40-million subscriber eBay company, and online toy merchant eToys, where he oversaw the development of its highly regarded consumer experience.

About EVO
EVO, www.evo.com, the world's largest green shopping destination, provides consumers with easy access to better green information, products and services. EVO's founders envision a community of millions of people all voting with their dollars to increase demand for eco-friendly products and services. The company's ultimate mission, developed over three years with significant input from green thought leaders, is to leverage the power of business as a tool for social and environmental change.

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evo.com

evo.com

evo.com is the world’s largest green shopping destination, featuring more than 100,000 products and services from 1,200 retailers. evo.com's unique screening and rating technology makes it easy for shoppers to find great green products and services including food, home furnishings, clothing, solar gadgets, hybrid cars and eco-travel all in one place.

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