EL SEGUNDO, CA - Feb. 19 - /PRNewswire/ -- Fresh & Easy Neighborhood Market partnered with American Forests, a tree restoration organization, to plant 1,000 trees on behalf of its customers. Following the holidays, Fresh & Easy stores collected holiday cards from employees and customers to be recycled. Proceeds from the recycled cards went to American Forests (www.americanforests.org), which will plant a tree for every dollar raised.

Since November 2007, Fresh & Easy has opened 49 neighborhood markets offering fresh, wholesome foods at affordable prices in Southern California, Nevada and Arizona.

Fresh & Easy is a company of Tesco, the UK's largest retailer and one of the largest international retailers.

"Being a good neighbor and steward of the environment is important to Fresh & Easy," said CEO Tim Mason. "The holiday card recycling program demonstrates small actions can make a big difference."

American Forests is a world leader in planting trees for environmental restoration, a pioneer in the science and practice of urban forestry, and a primary communicator of the benefits of trees and forests. The mission of the organization is to grow a healthier world through tree planting and education on restoration.

"Last year, there were 1.1 million acres of National Forest in need of restoration. With increased intensity in wildfires, the need for restoration tree planting is even greater this year," said Greg Meyer, V.P. of Marketing and Development at American Forests.

As part of Fresh & Easy's commitment to be a good neighbor and responsible steward of the environment, the company has committed to build LEED (Leadership in Energy and Environmental Design) certified buildings, recycle or reuse all shipping and display materials, and voluntarily joined the California Climate Action Registry to disclose its greenhouse gas emissions. The company also invested in California's largest solar roof installation on its distribution center in Riverside.

More information regarding Fresh & Easy Neighborhood Market can be found at www.freshandeasy.com.

Fresh & Easy Neighborhood Market

Fresh & Easy Neighborhood Market

Fresh & Easy Neighborhood Market is a local, neighborhood store committed to providing customers with fresh, wholesome food at affordable prices. Fresh & Easy is a company of Tesco, the UK's largest retailer and one of the world's leading international retailers. Tesco operates over 3,200 stores across 12 countries and employing more than 400,000 people. More information regarding Fresh & Easy Neighborhood Market can be found at www.freshandeasy.com.

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