Published 04-07-08
Submitted by OrganicWorks Marketing
ELVERSON, PA - April 7, 2008 - Zukay Live Foods(TM) announces the launch of the first-to-market probiotic, lacto-fermented condiments. Each product in the Zukay(TM) line-up, which includes Ketchup, Salsas and Relishes, contains a symbiosis of live cultures with fresh raw ingredients in a non-dairy base. These "good" bacteria combined with the freshest vegetables and fragrant, aromatic herbs make it easy to choose everyday foods that are not only good, but good-for-you, too. The entire Zukay line is 100% natural with absolutely no chemicals or preservatives.
Fed up with countless processed food offerings, the staggering rise in digestive health issues, and the concern for what they've been putting in their own bodies for years, the husband and wife team behind Zukay initially spent years of experimenting with new foods, cooking methods and involvement in local agriculture in pursuit of their own health, wellness and vitality. They evolved into "food purists" and started raising their own vegetables, when they were introduced to the ancient tradition of lacto-fermentation, a method of naturally preserving foods that also dramatically enhances foods' flavor, freshness and nutritional value.
Lacto-fermentation is a unique process performed completely by natural means. Lactobacilli or other symbiotic "good" bacteria are added to fresh vegetables and allowed to grow. These friendly bacteria eat the starches and sugars in the vegetables turning them into lactic acid, which acts as a natural preservative. This natural fermentation process gives the Zukay products an incredibly delicious and incredibly fresh taste and creates a probiotic platform that adds many vitamins and enzymes not available in unfermented foods.
While it is unusual to imagine making something like raw vegetables healthier, Zukay has brought together the best of science and nature.
What started as a personal obsession with eating only the healthiest, least processed and most natural foods turned into an obsession to increase the nutritional health of Americans by creating a new category of everyday favorites into healthier, more delicious foods.
"We spent years researching and living life based on local, sustainable, live foods prepared in the same way that made our ancestors healthy and strong," says Scott Gryzbek, Co-founder/CEO, Zukay Live Foods. "Today's typical lifestyle puts beneficial intestinal flora under attack from stress, lack of sleep, processed sugar, and toxin overload. We set out to create foods that provide the body probiotics it needs by eating familiar favorites people already love."
Probiotics are friendly bacteria that live in the digestive system and are believed to have a number of health benefits while making it difficult for harmful pathogens to survive. All Zukay products feature a powerful probiotic mix of Lactobacillus Acidophilus, Bifidobacterium and Streptococcus Thermophilus.
These probiotic cultures naturally ferment the raw ingredients leaving behind all the beneficial enzymes and vitamins that are not present in unfermented foods.
Probiotics are believed to:
Zukay Live Foods line of 100% natural, unbelievably fresh tasting probiotic condiment varieties include:
Salsas
Relishes
Ketchup -- A full, deep flavor ketchup that's the perfect balance - not too sweet not too sour
With Zukay Live Products the first thing you notice - even before the first bite - is the fragrant aromas of fresh ingredients that jump out of the jars, such as cucumber, dill, garlic, tomatoes and more. Zukay ingredients are almost all raw (except for the ketchup), which gives the products the unique taste and aroma unavailable in cooked shelf-stable products. And with the addition of the probiotic culture, these products are considered to be "live". Raw food enthusiasts, vegans and vegetarians are urged to read labels prior to consumption.
Zukay Live Foods make their debut in April, 2008, in natural product supermarkets and specialty food stores in the Northeast and Mid Atlantic regions of the country. Zukay will soon be available nationwide online. To spice up meals and snacks and for any additional Zukay information, please visit www.zukaylive.com.
NOTE: Probiotic health benefits have not been evaluated by the Food & Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
OrganicWorks Marketing is a highly specialized media communications company dedicated to raising mainstream awareness for the contemporary style of organic, sustainable and eco-living. By leveraging expertise in public relations, marketing, and strategic planning, along with professional knowledge and trend watch of both the mainstream and “green†consumer marketplace, OrganicWorks Marketing provides clients with a distinctive platform that enables them to create memorable consumer impact. As a company, OrganicWorks Marketing strives to do their part to lessen the impact on the environment. They understand the importance and weight of our eco-conscious business decisions and practices and always make a strong effort to act environmentally responsible.
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