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Marketwire Invites Clients to 'Do Something Good for Their Business and for the World' With Special February Promotion Focusing on Ethnicity During Black History Month

Marketwire Invites Clients to 'Do Something Good for Their Business and for the World' With Special February Promotion Focusing on Ethnicity During Black History Month

Published 02-01-08

Submitted by Marketwired

TORONTO -- (MARKET WIRE) -- 02/01/08 -- Marketwire, a full-service newswire and communications workflow solutions provider, offers its clients the opportunity to take advantage of an innovative promotion during February -- Black History Month -- to extend the reach of their news and help a nonprofit organization. When a Marketwire client sends a press release to the newswire's African-American Newsline, US Asian Wire or US Hispanic circuit throughout February, Marketwire will also distribute the news to its Ethnic & Aboriginal Canada media list for free.

The promotion is part of Marketwire's innovative Charity Calendar initiative that offers companies an opportunity to "Do Something Good for Their Business and for the World." The inaugural calendar invites Marketwire clients to take advantage of this and other monthly service offers, and in so doing, Marketwire makes a donation in their name to their choice of six participating charitable organizations: Concern Worldwide U.S., Doctors Without Borders/Medecins Sans Frontieres, National Fish and Wildlife Foundation, Ocean Futures Society, Opportunity International or World Education.

Marketwire's African-American Newsline reaches more than 700 targeted trade outlets, while US Asian Wire delivers news to over 375 targeted trade outlets. The organization's newly expanded US Hispanic circuit reaches more than 4,000 targeted media outlets in the US and more than 300 publishers in Mexico. The Ethnic & Aboriginal Canada media list reaches more than 280 English and French print and broadcast media outlets. This comprehensive media distribution also reaches Afro-Caribbean, Asian, Eastern European, Western European, Middle East and Latin American audiences throughout Canada.

"Ethnic populations across North America are growing at unprecedented rates along with their influence and spending power," said Jessica Strange, executive director of media relations, Marketwire. "It's important that our clients be able to reach the media and ultimately the audiences best suited to their news, and our comprehensive distribution options provide targeted reach into these specific market segments."

-- African-American buying power, $761 billion in 2005, is expected to reach $1 trillion in 2010. The census bureau projects that by 2035 there will be more than 50 million African Americans in the US, comprising 14.3 percent of the population.

-- Hispanic buying power, $736 billion in 2005, is expected to reach $1,087 billion in 2010. Hispanics represented 12.5 percent of the US population in 2000, yet from 2000 to 2005, this group contributed 49 percent of all the population growth in the country.

-- Asian-American buying power, $397 billion in 2005, is expected to reach $579 billion in 2010. Overall, the Asian-American population grew 48% between 1990 and 2000, more than four times the growth rate of the US population. Over the next five years, the number of Asian Americans will grow by 27% to 14 million, a rate far faster than the population as a whole.

Statistics from: Selig Center for Economic Growth, Witeck-Combs and www.ethnicusa.com, the US Census Bureau, Magazine Publishers of America and MapInfo Corporation.

Marketwire clients may take advantage of this special offer and select a charitable organization to which Marketwire will make a donation in their name by visiting www.marketwire.com/donate. Marketwire, on behalf of its participating clients, will contribute up to $60,000 (USD) to the participating charitable organizations by the end of 2008.

To receive a 2008 Marketwire Charity Calendar (quantities limited) or for more information on any of Marketwire's communication and news distribution solutions, please call 800-774-9473 (US), 888-299-0338 (Canada) or 44-20-7562-6550 (UK).

About Marketwire

The only fully integrated North America-based global newswire, Marketwire, Inc. is a full-service partner to IR, PR and MarCom professionals seeking top-tier news distribution, media management, multimedia and monitoring solutions. Marketwire's customer-centric corporate philosophy focuses on being the best by infusing every aspect of its business with the following core attributes: precision, adaptability, innovation and simplicity.

Marketwire delivers its clients' news to the world's media and financial communities, fulfilling disclosure requirements in North America in compliance with the Securities and Exchange Commission (SEC) and the Toronto Stock Exchange (TSX), and serving as Primary Information Provider (PIP) with the UK's Financial Services Authority (FSA). With a reputation for technology leadership, Marketwire offers innovative products and services -- including Social Media, Search Engine Optimization, Dashboard Mobile Financial, News Dashboard coverage reports, exclusive access to networks such as the Canadian Press Wire Network, Easy IR and Easy PR workflow solutions, and more -- that help communication professionals maximize their effectiveness while ensuring accuracy and best practices. Having merged companies (Market Wire and CCNMatthews) in April 2006, and enjoying a combined history of 25 years of service, Marketwire is now majority-owned by OMERS Capital Partners, the private equity arm of one of Canada's largest pension funds. Marketwire distributes the majority of press releases issued by publicly traded companies in Canada and serves more than 8,000 clients worldwide through 17 offices on four continents. For more information, visit us at www.marketwire.com.

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