BERWYN, PA -March 14, 2008 - B Lab, a nonprofit that is pioneering the creation of B Corporations, announced today the first Service Partnership for B Corporations through a pilot project with the Salesforce.com Foundation. B Corporations are a new type of corporation that uses the power of business to create public benefit. This is the first such B Corporation Service Partnership, delivering value-added services to B Corporations to help them improve their financial performance and market impact.

B Corporations, of which there are 81 certified at present through the B Ratings System, represent a diverse $650 million marketplace, come from 17 states and operate across 20 industries, from national consumer brands to global financial intermediaries. These and future B Corporations will receive an 80% discount on salesforce.com's web-based CRM platform as part of a pilot program of the Salesforce.com Foundation's 1% Product Donation program.

"By meeting transparent and comprehensive social and environmental performance standards, B Corporations give the Salesforce.com Foundation the tools we need to extend our successful nonprofit program to support triple bottom line business and for-profit social enterprise," says Suzanne DiBianca, Executive Director of the Salesforce.com Foundation. "We are proud to be the first B Corporation Service Partner and look forward to working with B Lab to identify others who want to follow our lead and support this important movement."

B Corporations not only benefit from the ability to use the power of their collective voice to differentiate themselves in the marketplace, but now can benefit from access to discounts on business services and products from Service Partners like the Salesforce.com Foundation who want to support sustainable business and for-profit social enterprise.

"The B Corporation Service Partnership with the Salesforce.com Foundation demonstrates the market forces which will be unleashed as B Lab develops the tools to help individuals and institutions distinguish between "good companies" and just good marketing", says Jay Coen Gilbert, co-founder of B Lab. "Now companies can join millions of consumers and investors who want to see business used not just as a tool to maximize private wealth, but as a tool to maximize public health."

About B Lab

B Lab is a non-profit, 501(c)3 organization whose mission is to support B Corporations by:

B Lab

B Lab

B Lab is a nonprofit organization that serves a global movement to redefine success in business. It's vision is that one day all companies will compete not only to be the best in the world, but best for the world.

B Lab drives this systemic change through a number of interrelated initiatives: 1) building a community of Certified B Corporations who lead this movement and make it easier to tell the difference between “good companies” and good marketing; 2) passing benefit corporation legislation to create a new kind of corporation legally required to create value for society, not just shareholders; 3) helping investors invest for impact through use of the B Analytics data platform; and 4) helping businesses measure, compare and improve their social and environmental performance through use of the B Impact Assessment as a free powerful educational tool.

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