Submitted by HydroPoint Data Systems
PETALUMA, Ca. - September 9, 2008 - HydroPoint Data Systems, Inc., provider of the WeatherTRAK(R) Smart Water Management solution, today announced the appointment of two new executives to strengthen its management team and further its efforts in promoting Smart Water Management's dual benefits of responsible water conservation that delivers significant financial returns. HydroPoint has appointed Sharon Thompson as vice president of marketing and Mardi Diamond has been named vice president of professional services and support. Both will report to CEO Paul Ciandrini.
With these appointments, HydroPoint is particularly well-positioned to take advantage of public and private industries moving towards more water sustainability practices. According to a recent HydroPoint "Green Leaders" survey, 86 percent of respondents say they are implementing sustainability practices.
As vice president of marketing, Sharon Thompson will be responsible for overseeing integrated marketing and strategic initiatives to further increase brand awareness, solution demand, and customer loyalty. Her efforts will enable HydroPoint to continue its expansion that has allowed industries of all types to realize substantial financial returns when using Smart Water Management technology to conserve water.
With more than 20 years experience in global marketing and brand management, Ms. Thompson brings a sound executive marketing background from companies such as Streamcore, Inc., where she restructured the marketing organization and led marketing initiatives to strengthen Streamcore’s brand, and Plumtree Software, Inc., where she was responsible for increasing market share and helping Plumtree positively position itself for acquisition by BEA. Ms. Thompson also held senior executive-level marketing positions with IBM, Informix and Intel.
Also joining HydroPoint is Mardi Diamond as vice president of professional services and support. In this role, she will be responsible for strategic planning and day-to-day operational management for technical support, customer service and professional services. Ms. Diamond will use her leadership to further cultivate HydroPoint’s industry leading customer support team, ensuring HydroPoint customers continue to receive unparalleled product support.
Ms. Diamond brings extensive experience in product implementation, new product introductions and management of customer service professionals to her role. She previously worked at Plumtree Inc. as vice president of worldwide sales consulting. She has also held management positions in customer service and product development at Cornus, Walker Interactive Systems and Data Design Associates.
"Environmental issues like drought have seen HydroPoint's growth triple in the past two years due to the significant cost savings that water conversation brings," said Paul Ciandrini, president and CEO of HydroPoint. "Sharon and Mardi's addition to the team will see us maintain our strong growth as we continue to enable our diverse customer base to simultaneously achieve their business and green objectives with Smart Water Management."
About HydroPoint Data Systems, Inc
HydroPoint, founded in 2002, is the market and technology leader in smart water management. The company's WeatherTRAK solution conserves more water than previous urban water conservation technologies by a factor of four. The WeatherTRAK solution uniquely delivers a multitude of financial and environmental benefits by revolutionizing management of the area of greatest waste in urban water use: landscape irrigation. Proven in 23 independent studies, the WeatherTRAK solution saves water, reduces energy demand and protects water quality while it minimizes liability and expense exposure. In 2007 alone, 15,000 WeatherTRAK subscribers saved over 6.7 billion gallons of water, 26.9 million kilowatt hours of power and 36.1 million pounds of CO2 while they returned $60 million to their bottom lines. Headquartered in Petaluma, Calif., HydroPoint is privately owned and operated. For more information, visit www.weathertrak.com.
WeatherTRAK is a registered trademark of HydroPoint Data Systems, Inc.
WeatherTRAK smart water management from HydroPoint Data Systems, Inc. is the proven green initiative that enables 13,000 subscribers to improve property valuation by continuously optimizing irrigation and eliminating water-related property destruction and liabilities. Twenty-three independent studies prove that the WeatherTRAK network maximizes water conservation and improves landscape health. A California EPA-funded study proves WeatherTRAK's ability to reduce runoff pollution by 71 percent. Additionally, the WeatherTRAK product line received perfect scores across the board on the Smart Water Application Technologyâ„¢ protocol, developed by a consortium of public agencies to objectively measure smart controller performance. WeatherTRAK solutions are eligible for all public agency rebate programs and meet the highest U.S. standards for irrigation equipment, the State of California's. Headquartered in Petaluma, California, HydroPoint is privately owned and operated. For more information, visit www.weathertrak.com.
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