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CSR Leaders from IBM, Time Warner, Pfizer & Verizon to Discuss Recovery Strategies at May 12 BBB Forum

Published 04-15-09

Submitted by BBB Foundation of Metropolitan New York

REGISTER NOW: Register online at: Details are available at For information call Luana Lewis at 212-358-2842, or email

WHAT: Leading the Recovery is a half-day CSR Forum presented by the BBB. Top CSR leaders will offer their insights on what it will take to increase transparency, build trust, advance business self-regulation, and speed the recovery. Get the latest thinking from experts about hot behavioral marketing and privacy issues. Attendees will hear news and views to inspire their own strategies and plans.

WHO: CSR, PR, corporate communications, community and government affairs executives and their advisers; executives interested in ethics, sustainability, compliance and governance; general counsels; media, digital advertising, marketing executives; HR; foundation and philanthropy leaders; nonprofit leaders; business owners; and others.

WHEN: Tuesday, May 12, 2009, 8:00 am - 12:30 pm

WHERE: Time Inc. (EVENT HOST), Time & Life Conference Center, 1271 Avenue of the Americas at 50th Street, 8th Floor, New York City, New York, USA.

HIGHLIGHTS: Recent events in the business world have devastated our economy; enraged the public; forced mergers and dismemberments of many top corporations; and led to calls for increased governmental regulation. While new regulations may be coming, improved self-regulatory efforts are even more essential for economic recovery. Leading the Recovery is a Forum offering the most current insights about business self-regulation and socially responsible business practices.

Featured Speaker: Building Transparency and Integrity
What will it take to restore shattered trust in business and lead the way to recovery? A respected leader will share insights.

Stanley S. Litow, VP, Corporate Citizenship & Corporate Affairs, IBM, and President, IBM International Foundation

Special Report: The Responsible and Sustainable Board
Find out why corporate responsibility and sustainability issues need to be on your board’s radar screen.

John DeRose, Senior Manager, Audit and Enterprise Risk Services, Deloitte & Touche LLP

Panel: Responsibility Strategies for Rough Times
Needs are increasing and budgets are shrinking. How can you sustain CSR, community affairs, and philanthropic programs - and increase impact and ROI?

  • Carol Cone, Chairman and Founder, Cone, Inc., Moderator
  • Kathryn C. Brown, Senior Vice President, Public Policy Development and Corporate Responsibility, Verizon Communications Inc.
  • Daniel J. Osheyack, Vice-President, Philanthropic Initiatives, Time Warner
  • Caroline Roan, Vice President, Corporate Responsibility, Pfizer Inc and President, Pfizer Foundation
Panel:Ethical Marketing Challenges
Issues such as behavioral marketing, stealth marketing and privacy are hot and controversial. What is the current thinking about these key self-regulatory issues?
  • Stuart Elliott, Advertising Columnist, The New York Times, Moderator
  • Randall Rothenberg, President and CEO, Interactive Advertising Bureau
  • Leonard L. Gordon, Director-Northeast Regional Office, Federal Trade Commission
  • Ronald R. Urbach, Partner and Co-Chair, Advertising, Marketing, and Promotions Practice Group, Davis & Gilbert LLP
WELCOMING REMARKS: Rhonda Joy McLean, Deputy General Counsel, Time Inc.,
Event Host

Sponsored by:

The Bank of New York Mellon

Event Host:

Time Inc.

Media Supporter:

Event Supporters:
Direct Marketing Association
Manhattan Chamber of Commerce
New York Society of Association Executives
PMA The Association for Integrated Marketing
Public Relations Society of America

BACKGROUND: This BBB Forum is being produced by The Education and Research Foundation of the Better Business Bureau of Metropolitan New York (BBB Foundation), a 501(c)(3) nonprofit organization. The BBB Foundation collaborates with Metro New York's BBB, a separate 501(c)(6) organization, to create special educational programs, research, and investigative projects on business, consumer, and philanthropic issues. The goal is to help foster a transparent marketplace where buyers and sellers can trust each other. The BBB encourages consumers to Start with Trust by checking on business and charity reliability at



Press contact:COST:

BBB Accredited and Event Supporters: $95 per person
Non-BBB Accredited: $145 per person
Charities: $75 per person

REGISTER NOW: Register online at: Details are available at Limited seating. For information call Luana Lewis at 212-358-2842, or email

BBB Foundation of Metropolitan New York logo

BBB Foundation of Metropolitan New York

BBB Foundation of Metropolitan New York

BBB Serving Metropolitan New York, Long Island and the Mid-Hudson Region is an unbiased non-profit organization that works to foster a transparent marketplace where buyers and sellers can trust each other. Businesses that earn BBB accreditation formally agree to uphold the BBB's high standards of ethical business practices. BBB provides objective advice, free business BBB Business and Charity Reports, and educational information on topics affecting marketplace trust.

To further promote trust, BBB also offers complaint and dispute resolution support for consumers and businesses when there is a difference in viewpoints. The first BBB was founded in 1912 by advertising executives. The BBB of Metropolitan New York was founded in 1922 by the NY Stock Exchange. Today, 112 BBBs serve communities across the U.S. and Canada, evaluating and monitoring more than 4.5 million local and national businesses and charities. Please visit for more information about BBB.

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