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May 6 BBB Best Practices Forum: Top Experts on CSR + ROI

Published 04-09-08

Submitted by BBB Foundation of Metropolitan New York

April 9, 2008 - Media Advisory

REGISTER NOW: Register online at: or call Luana Lewis at 212-358-2842, or email

Responsibility, Sustainability and ROI: Doing Well While Doing Good
An Essential BBB Best Practices Forum

WHEN: Tuesday, May 6, 2008, 7:45 am - 12:30 pm
- Networking Breakfast 7:45 am "“ 8:45 am
- Program 8:45 am "“ 12:30 pm

EVENT HOST: Time Inc., Time & Life Conference Center, 1271 Avenue of the Americas at 50th Street, 8th Floor, New York City, New York, USA.

HIGHLIGHTS: Find out what top leaders know "“ that there is a critical link between corporate social responsibility, branding, community impact, and profitability. Many of New York's key businesses and nonprofits are taking strong steps to align operations and communications more fully with values and CSR/sustainability plans that are increasingly important to investors and customers. New research will be cited revealing why this is critical in today's business climate. This forum provides a special opportunity to participate in an exchange between thought-leaders who are innovating in this area, and to take home best practice tips.

Featured Speakers:

  • Maurice F. Edelson, Esq., General Counsel and Senior Vice President, Corporate Development, Time Inc.

  • Gordon J. Campbell, President & CEO, United Way of New York City

  • George Pohle, Vice President-Global Leader, Business Strategy Practice, IBM Global Business Services

    Moderators and Panelists:

  • Tim McClimon, President, American Express Foundation, Moderator

  • Carol Cone, Chairman, Cone, Inc.

  • Deborah Holmes, Americas Director-Corporate Responsibility, Ernst & Young LLP

  • David Vidal, Director of Research-Global Corporate Citizenship, The Conference Board

  • C. Lee Peeler, Esq., President-CEO, BBB National Advertising Review Council, and former Deputy Director-FTC Bureau of Consumer Protection, Moderator

  • Edward Chansky, Esq., Levett, Rockwood, PC, an expert in cause marketing law

  • Rhonda McLean, Esq., Associate General Counsel, Time Inc.

  • Susan Puflea, EVP and Director "“ Change Responsibility Practice, GolinHarris

    Featured Presentations:

    Find out how sustainable, responsible business practices can build brands, communities, and profits. Views and news from several perspectives.

    Panel I: CSR and sustainability issues, best practices, and strategies for business planning with a special focus on generating a "return on investment" "“ including both business profits and community impact.

    Panel II: It's critical for companies to "walk the talk" in the social responsibility and sustainability field. Experts will discuss problems and solutions in helping businesses to align goals, operations, and communications.

    Leadership Sponsor:

    United Way of New York City

    Patron Sponsor:

    Ernst & Young LLP

    Supporting Organizations:

    The Advertising Club of New York City
    Mutant Media

    BACKGROUND: This BBB Forum is being produced by The Education and Research Foundation of the Better Business Bureau of Metropolitan New York (BBB Foundation), a 501(c)(3) nonprofit organization. The BBB Foundation collaborates with Metro New York’s BBB, a separate 501(c)(6) organization, to create special educational programs, research, and investigative projects on business, consumer, and philanthropic issues. The goal is to help foster a transparent marketplace where buyers and sellers can trust each other. The BBB encourages consumers to Start with Trust by checking on business and charity reliability at


    Registration: Luana Lewis, (212) 358-2842,
    Press contact: Tony Barbera, (212) 358-2915,

    REGISTER NOW: Register online at: or call Luana Lewis at 212-358-2842, or email

  • BBB Foundation of Metropolitan New York logo

    BBB Foundation of Metropolitan New York

    BBB Foundation of Metropolitan New York

    BBB Serving Metropolitan New York, Long Island and the Mid-Hudson Region is an unbiased non-profit organization that works to foster a transparent marketplace where buyers and sellers can trust each other. Businesses that earn BBB accreditation formally agree to uphold the BBB's high standards of ethical business practices. BBB provides objective advice, free business BBB Business and Charity Reports, and educational information on topics affecting marketplace trust.

    To further promote trust, BBB also offers complaint and dispute resolution support for consumers and businesses when there is a difference in viewpoints. The first BBB was founded in 1912 by advertising executives. The BBB of Metropolitan New York was founded in 1922 by the NY Stock Exchange. Today, 112 BBBs serve communities across the U.S. and Canada, evaluating and monitoring more than 4.5 million local and national businesses and charities. Please visit for more information about BBB.

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