Submitted by: Piraeus Bank
Posted: May 02, 2008 – 08:00 AM EST
May 02 /CSRwire/ - ATHENS, GREECE - May 2, 2008 - In an era, marked by climate change and other environmental problems, safeguarding the planet and combating global warming is presenting a raft of practical challenges to businesses, governments and the general public.
With challenges, however, also come solutions.
In keeping with a long-standing commitment to both environmental and social responsibility, Piraeus Bank, one of Greece’s leading financial institutions, has launched an ambitious, 3-year initiative in an effort to meet those challenges — the "GREENbanking4Life" project.
Supported by the European Commission’s LIFE ENVIRONMENT financial instrument, GREENbanking4Life will implement a range of actions designed not only to reduce the Bank's ecological footprint and improve energy performance, but also to improve recycling, and bring innovative "green banking" opportunities to its corporate and individual clients.
The Ecological Recycling Society, a Greek NGO, is partnering Piraeus Bank in this project.
The initiative also marks a “first” for the EU, in that it is the first time that the LIFE ENVIRONMENT financial instrument has supported a bank in implementing its environmental policy.
“GREENbanking4Life recognizes that all have impacts upon the environment — businesses and private individuals alike,” says Mr. Vrassidas Zavras, Head of Piraeus Bank’s Environmental Department. “Banks are no exception”.
The expected results of GREENbanking4Life include:
Among specific targets, the Bank has committed itself to achieving recycling targets of 70% in its disposed paper, 50% of PET plastics and 70% of toners and ink cartridges. It also aims to reduce water consumption overall by 30%, and to achieve an overall reduction in transport of 5%. Additionally, it intends that 80% of its cleaning products be eco-labelled, and for 80% of all A4 paper it uses to be recycled and chlorine free.
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