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GREENbanking4Life: turning Piraeus Bank’s environmental responsibility to action

Submitted by: Piraeus Bank

Categories: Environment, Corporate Social Responsibility

Posted: May 02, 2008 – 08:00 AM EST

 

May 02 /CSRwire/ - ATHENS, GREECE - May 2, 2008 - In an era, marked by climate change and other environmental problems, safeguarding the planet and combating global warming is presenting a raft of practical challenges to businesses, governments and the general public.

With challenges, however, also come solutions.

In keeping with a long-standing commitment to both environmental and social responsibility, Piraeus Bank, one of Greece’s leading financial institutions, has launched an ambitious, 3-year initiative in an effort to meet those challenges — the "GREENbanking4Life" project.

Supported by the European Commission’s LIFE ENVIRONMENT financial instrument, GREENbanking4Life will implement a range of actions designed not only to reduce the Bank's ecological footprint and improve energy performance, but also to improve recycling, and bring innovative "green banking" opportunities to its corporate and individual clients.

The Ecological Recycling Society, a Greek NGO, is partnering Piraeus Bank in this project.

The initiative also marks a “first” for the EU, in that it is the first time that the LIFE ENVIRONMENT financial instrument has supported a bank in implementing its environmental policy.

“GREENbanking4Life recognizes that all have impacts upon the environment — businesses and private individuals alike,” says Mr. Vrassidas Zavras, Head of Piraeus Bank’s Environmental Department. “Banks are no exception”.

The expected results of GREENbanking4Life include:

  • Reduction in carbon dioxide (CO2) emissions by improving energy performance of the Bank’s facilities, installation of photovoltaic solar systems and management of business trips.

  • Development of an integrated system for measuring and evaluating environmental impacts.

  • Compilation of best practice guides for managing environmental impacts.

  • Recycling of paper, ink cartridges, plastic bottles, electronic equipment etc.

  • Water saving in the Bank’s branches located in areas facing water shortages.

  • Procurement of goods that are environmentally friendly (recycled and chlorine-free paper, non-toxic cleaning products etc.).

  • Designing and launching green banking products that promote environmentally friendly investments, and encourage businesses and private individuals to invest in renewable sources of energy.

  • Development and strengthening of green markets and green investments in Greece.

  • Educating and motivating the personnel to transfer expertise to clients, especially SMEs, and to the general public.

    Among specific targets, the Bank has committed itself to achieving recycling targets of 70% in its disposed paper, 50% of PET plastics and 70% of toners and ink cartridges. It also aims to reduce water consumption overall by 30%, and to achieve an overall reduction in transport of 5%. Additionally, it intends that 80% of its cleaning products be eco-labelled, and for 80% of all A4 paper it uses to be recycled and chlorine free.

  • For more information, please contact:

    Dimitrios Dimopoulos Piraeus Bank

    For more from this organization:

    Piraeus Bank

     

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