Get the latest delivered to your inbox
Privacy Policy

Now Reading

Adina Launches "Natural Highs(TM)" New Pure Coffee Energy Drink

Adina Launches "Natural Highs(TM)" New Pure Coffee Energy Drink

Published 10-20-08

Submitted by Adina World Beat Beverages

Adina Natural Highs - Healthy Coffee Energy Drink

SAN FRANCISCO,CA. - Oct. 20, 2008 "“ Adina for Life, Inc., www.AdinaWorld.com, launches Natural Highs(TM), the first TransFair USA certified, all natural coffee energy drink, now available nationwide at Whole Foods Market(R) stores. Adina is the first to market a coffee energy drink that enhances and preserves the full benefits inherent in the coffee bean through a proprietary cold-brewing process to deliver a sustainable energy kick along with the antioxidant equivalent of four servings of fruit per container (as measured by ORAC/USDA ).

Inspired by a vision of a world that "Drinks No Evil," an international team of entrepreneurs from Odwalla(R), SoBe(R) and Peet's Coffee created Natural Highs for consumers seeking to energize their day with a healthier energy alternative that does not contain any artificial ingredients or chemical additives.

Using premium single-origin, Fair Trade organic Colombian coffee beans, Natural Highs delivers a responsible yet effective botanical-based caffeine boost in each 8-ounce can, compared to the crash-and-burn health risks associated with synthetic caffeine, taurine, high-fructose corn syrup and sucrose that fuel most energy drinks on the market. With 100 milligrams of natural caffeine per can, Natural Highs provides a healthy energy boost.

"The beverage landscape is littered with products providing empty calories, chemicals and artificial ingredients," said Adina Co-founder/Chairman and Odwalla Founder Greg Steltenpohl. "Adina Natural Highs is the ultimate functional beverage that provides an all natural energy option and at the same time supports Fair Trade for a more sustainable future."

Available in five flavors, Caramel Kick, Hazelnut Hookup, Vanilla Nutcase, Mocha Madness and Double Xxpresso (which provides an extra 50 milligrams of caffeine), Natural Highs is sold in 8-ounce, single-serving cans and has a suggested retail price of $1.99. Natural Highs will also be available in a convenient four-pack that may be chilled at home, the office or wherever a pick-me-up is needed.

"The U.S. energy drink market is worth $5.4 billion annually, and coffee is the original energy drink," said John Bello, Adina board member and co-founder and former CEO of SoBe(R). "There's a lot of bull in the energy category. Adina drinks produce a healthy high, the way nature intended."

Whole Foods Market began national distribution for Natural Highs on Oct. 1. "We are excited to be the first to offer the Natural Highs coffee energy drink. This product provides an all new coffee- based option in the energy category for our customers," said Errol Schweizer, Associate Global Grocery Coordinator for Whole Foods Market.

Adina recently signed a distribution agreement with industry leader Haralambos Beverage Company for placement of Natural Highs in key Southern California outlets, including Los Angeles, Orange, San Bernardino and Riverside counties. The prestigious distributor "“ known for pioneering consumer trends "“ serves both off-premise outlets, such as retail stores and delis, and on-premise locales, including hotels, restaurants, nightclubs and bars. Nationwide, all Adina beverages have been approved for distribution by UNFI, the top distributor of natural products.

Adina Natural Highs ready-to-drink beverages will be available in-store in refrigerated beverage sections, coffee sections and beverage dry shelves. Interested distributors should contact Bruce Schroder at (650) 743-7771.

About Adina for Life

Founded in 2004, Adina for Life, Inc., is led by a pioneering team of entrepreneurs from Odwalla, SoBe and Peet's Coffee & Tea. Inspired by the founders' vision to create a world that "Drinks No Evil," these industry innovators came together to grow Adina and change the way the world does business-one drink at a time. The company is dedicated to producing great-tasting, better-for-you Fair Trade beverages, using only natural and/or USDA organic, directly sourced ingredients from around the world.

Adina natural beverages span four product lines: its newest Adina Natural Highs launches in Q4 '08; Adina Organic Blends, an organic Fair Trade line of exotic gourmet coffees and tea, launched in late 2007; Adina Miracle Fruits Fortified Juice Drinks launched in 2006; and the original Adina Organic Juice Coolers launched in 2005. For more information, visit the Adina Web site at www.AdinaWorld.com



1 ORAC (Oxygen Radical Absorbance Capacity) is the most widely used benchmark method measuring the scavenging capacity of antioxidants against the peroxyl radical, which is one of the most common reactive oxygen species (ROS) found in the body. The USDA has used this method for classifying the antioxidant levels of standard servings of fruits and vegetables in its Nutrient Data Laboratory.

Adina World Beat Beverages logo

Adina World Beat Beverages

Adina World Beat Beverages

Our mission is to create the magical experience of connecting people beyond borders by providing healthy, exotic and delicious beverages, original music, and lifestyle products infused by the spirit of world cultures. For our ingredients, we are committed to seeking out small producers who share our vision - from organic strawberry farmers in California to lavender growers in France. We support a sustainable supply chain, and always choose organic ingredients whenever possible. It's pretty simple: we want our juices to be good for everybody; the folks who drink them, and the folks who make them. We offer three different product lines inspired by recipes from around the world. -Organic Juice Coolers: Lime Mint, Passion Fruit Yerba Mate, Spicy Pineapple Ginger, and Lavender Lemonade. -Organic and Fair Trade Iced Coffees & Teas: Sumatran Iced Vanilla Latte, Guatemalan Iced Mocha, Ethiopian Iced Espresso, and Indian Iced Chai Latte. -Miracle Fruit Juice Blends: Super Pomegranate with Mangosteen, Super Acai with Purple Maize, and Super Goji with Mango.

More from Adina World Beat Beverages

Join today and get the latest delivered to your inbox