LAKE FOREST, CA -- (MARKET WIRE) - August 19, 2008 - Going green can be entertaining and educational, thanks to the launch of Treewala(TM), a free, online vocabulary game that generates revenue to plant trees in South American rainforests. Treewala is the flagship initiative of Greenwala Inc., a "green" social media company in development where people can learn to be environmentally responsible, brag about being green and share their actions with their friends, family and community.

"We love our planet and want to make sure we all have clean air to breathe," said Rajeev Kapur, founder and Chief Wala. "We created the Treewala vocabulary game as an educational tool to help increase the number of trees planted in the rainforest. By playing Treewala, you help us do some serious work to fight deforestation."

Treewala tests a player's vocabulary skills and adapts the level of difficulty based on the number of correct answers. Players earn one leaf for every word they define correctly. Every leaf generates revenue, which Greenwala uses to buy trees to plant as part of the Marion Institute Los Gaviotas project. The tropical rainforest of the eco-village known as Los Gaviotas is a special model for addressing climate change. Rainforests are a vital component in helping to keep the Earth healthy by regulating temperature and fighting air pollution. Mighty rainforest trees absorb carbon dioxide (CO2) and produce clean air.

"The more leaves earned by Treewala players, the more trees we can plant," Kapur said. "We call that a breath of fresh air. As you can tell by our first initiative, Greenwala takes a seriously light-hearted approach to going green. We believe we can reach more people and inspire them to shift their attitudes and behaviors through our social community model. People want to know how they can help and they do not have to live off the grid in order to make a difference!"

Disheartened by the negativity that surrounds environmental issues, Kapur conceived Greenwala in early 2008. With the support of seasoned entrepreneurs Carl Zeiger and John Kernan, Kapur was able to bring on a core group of co-founders in April of 2008 -- Justine Burt, Jonathan Good and Parina Muni. Expected to launch this fall, the Greenwala experience also will focus on helping organizations increase their own brand awareness as it relates to their earth-friendly endeavors. Today, www.greenwala.com houses educational blogs and chronicles the founders' journey toward "greenness."

To play Treewala, get educated and contribute, as well as to sign up to become a Wala, visit the sites at www.treewala.com and About Greenwala Inc.

A green social media company, Greenwala is an online destination where people can learn to be green, brag about being green and share their actions with their friends, family and community. Learn more at www.greenwala.com. Follow company activities on Twitter at http://twitter.com/greenwala and http://twitter.com/treewala or on Facebook at http://www.new.facebook.com/group.php?gid=79531695104.

Greenwala Inc.

Greenwala Inc.

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