Submitted by Kraft Foods Inc.
“Kraft is a corporation with wide renown in the international market, and has maintained a long tradition of preference and use of Brazilian coffee. Kraft being the largest purchaser of green coffee in Brazil, has conferred great prestige on our product and more credibility in the international market,” said Guilherme Braga Abreu Pires Filho, Director General of CeCafe.
“Brazil’s position as a major presence in the coffee market is due not only to its ability to provide high volume quality beans, but to the well-organized, professional industry infrastructure which supports it, exemplified by groups such as CeCafe,” explained Tom LeBreton. “We are honored to be recognized with this award and are committed to continuing our support of the coffee industry in Brazil,” he continued.
Kraft Foods is the largest branded food and beverage company headquartered in the United States and the second largest worldwide. Kraft Foods markets many of the world’s leading food brands, including Kraft cheese, Jacobs and Maxwell House coffees, Nabisco cookies and crackers, Philadelphia cream cheese, Oscar Mayer meats, Post cereals and Milka chocolates, in more than 145 countries.
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