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Putting The 'S' Back Into CSR

Putting The 'S' Back Into CSR

Published 09-25-08

Submitted by Glasshouse Partnership

LONDON, UK. - September 25, 2008 - At a time, when the economic downturn is putting pressure on global CSR leaders and professionals to justify the value of their CSR and community investments, Glasshouse Partnership has convened a number of experts to discuss the future of CSR and social communications.

Expert participants include:

  • Alan Knight, from sustainability think tank, AccountAbility
  • Nicholas Ind, CSR thought leader and author of Living the Brand
  • Johnnie Moore, social media guru
  • Richard Williams, consultant on immigration & asylum,
  • Tim Kitchin, founding partner at Glasshouse Partnership
The expert debate is being hosted at http://www.glasshousepartnership.com/windowcleaning

Contributions are very welcome.

According to agency co-founder, James Thellusson, even in a down turn CSR has a strategic value which shouldn’t be jettisoned in the face of economic upheaval, so long as it keeps to its core mission "“ helping organisations to improve their social impact "“ through effective stakeholder collaboration.

Thellusson said: 'In an age of transparency, corporations need CSR more than ever so long as that means open conversation, authentic collaborations and undertaking meaningful change. Social communications is an approach to achieving this, which many stakeholders already understand.'

Glasshouse Partnership

Glasshouse Partnership

Glasshouse Partnership helps private, public and charitable organizations adapt to a transparent world by creating CSR & social communications strategies based on authentic conversations, powerful collaborations and real change.

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