CINCINNATI, OH - March 26, 2009 - The Procter & Gamble Company (NYSE:PG) today announced significantly increased targets for its 2012 sustainability goals. The updates reflect the company's continued commitment and progress in improving the environmental profile of P&G's products and operations and bettering lives of children in need through its Live, Learn and Thrive(TM) corporate social responsibility programs.

"P&G's commitment to sustainability is strategic. It is how our company conducts business," said A.G. Lafley, P&G chairman of the board and chief executive officer. "By increasing sustainability goals, we demonstrate our ongoing commitment to innovate continuously to improve results."

P&G established its five sustainability strategies in 2007 with specific, measurable goals in key areas. In November 2008, P&G released its tenth annual sustainability report which highlighted the company's approach and progress toward meeting these goals.

The revised 2012 goals are:

• Develop and market at least $50 billion in cumulative sales of "sustainable innovation products" (SIP), which are products with a significantly reduced (>10%) environmental footprint versus previous or alternative products. When compared against P&G's original target of $20 billion in cumulative SIP sales, the new goal reflects a strengthened pipeline of initiatives.


• Deliver a 20 percent reduction (per unit of production) in carbon dioxide emissions, energy consumption, water usage and disposed waste from P&G plants, leading to a total reduction over the decade of at least 50 percent. P&G originally targeted a 10 percent reduction in each of its operational categories and now sees new opportunities in all aspects of our operations.


• Enable 300 million children to Live, Learn and Thrive(TM) (LLT) and deliver three billion liters of clean water through P&G's Children's Safe Drinking Water (CSDW) program. P&G had set an original target of reaching 250 million children through Live, Learn and Thrive(TM) (LLT) and delivering two billion liters of clean water through its Children's Safe Drinking Water (CSDW) program. We now see new opportunities to expand our programs to serve more children in need.

P&G was recently recognized by the Financial Times and Just Means with the 2008/2009 Social Innovation Award for its work in shaping the new world of sustainable and socially responsible enterprise. P&G was also recently recognized in Corporate Responsibility Officer Magazine's 10th Annual 100 Best Corporate Citizens List(R), which ranks companies according to their environmental, climate change, human rights, philanthropic, employee relations, financial and governance practices. P&G was ranked 14th out of the 100 companies included on the list. For more information on P&G’s commitment to sustainability, visit: www.pg.com/sustainability.

About Procter & Gamble
Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R), Pringles(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), Braun(R) and Fusion(R). The P&G community includes approximately 138,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

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P&G defines our commitment to sustainable development as "ensuring a better quality of life for everyone, now and for generations to come." We have a long heritage as a sustainability leader and we remain committed to improving consumers' lives through P&G brands and by contributing to the sustainability of our planet and the communities in which we live and work.

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