Green Mountain Coffee Roasters' new Gombe Reserve coffee - developed in cooperation with the Jane Goodall Institute (Photo: Business Wire)

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WATERBURY, Vt.--(BUSINESS WIRE)--April 16, 2007--Chimpanzees and coffee have more in common than you might think. Beginning today, coffee lovers will be able to help preserve chimp habitat with every sip of their daily brew.

Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) today unveiled its latest coffee, "Gombe Reserve--In Cooperation with the Jane Goodall Institute." The coffee is grown by members of the Kalinzi Cooperative, a group of 2,700 small-scale farmers who live near Gombe National Park in Tanzania. The park is the site of Dr. Goodall's groundbreaking research into chimp behavior, and the world's longest-running field study of a wild chimpanzee group continues there today.

Just outside the park, however, social and economic pressures are closing in. A burgeoning human population struggling to survive has effectively deforested the land all around Gombe National Park. And this area is not alone. Chimpanzees in the wild are on the brink of extinction. At the turn of the last century, about 1 million chimpanzees lived in 25 countries across western and central Africa. Today, their number has dwindled to perhaps fewer than 200,000, with significant populations found in only four countries.

Coffee can help provide a solution. Because coffee beans thrive under the shade of a forest canopy, they grow in harmony with chimps. Coffee farming gives farmers an incentive to preserve the forest, and a chance at economic stability.

"Our effort to involve local citizens in restoring the forests and practicing sustainable agriculture is the most important work we can do to ensure a future for the Gombe chimpanzees and the people of Africa," said Dr. Goodall.

The taste of "Gombe Reserve" has floral top notes and vibrant flavors of tropical fruit, according to Lindsey Bolger, director of coffee sourcing and relationships for Green Mountain Coffee Roasters. "Green Mountain Coffee Roasters has always had a values-driven approach to coffee, believing that coffee can help the greater good. We're thrilled to work with the Jane Goodall Institute to bring this great coffee to market and, ultimately, protect the chimps," she said.

"Gombe Reserve--In Cooperation with the Jane Goodall Institute" will be available for a limited time on the Web at www.GreenMountainCoffee.com/Gombe. The 12-oz. bag sells for $17.95.

About the Jane Goodall Institute

Founded in 1977, the Jane Goodall Institute continues Dr. Goodall's pioneering research on chimpanzee behavior--research that transformed scientific perceptions of the relationship between humans and animals. Today, the Institute is a global leader in the effort to protect chimpanzees and their habitats. It also is widely recognized for establishing innovative community-centered conservation and development programs in Africa, as well as the Roots & Shoots education program for youth, which has groups in more than 95 countries.

About Green Mountain Coffee Roasters

Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) is recognized as a leader in the specialty coffee industry for its award-winning coffees and successful business practices. The Company sells more than 100 high-quality selections, including Fair Trade Certified(TM) and organic coffees under the Green Mountain Coffee Roasters(R) and Newman's Own(R) Organics brands. While the majority of the Company's revenue is derived from its wholesale, direct mail, and e-commerce operations (www.GreenMountainCoffee.com), it also owns Keurig Incorporated, a pioneer and leading manufacturer of gourmet single-cup brewing systems. Green Mountain Coffee Roasters has been ranked No. 1 on the list of "100 Best Corporate Citizens" for the past two years, and has been recognized repeatedly by Forbes, Fortune Small Business, and the Society of Human Resource Management as an innovative, high-growth, socially responsible company.

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Copyright Business Wire 2007

Keurig Green Mountain, Inc.

Keurig Green Mountain, Inc.

Integration. Commitment. Accountability.

Welcome to the Keurig Green Mountain, Inc. (Keurig) fiscal 2014 sustainability report. At Keurig, we have blended the disruptive innovation of a leading-edge technology company with the consumer focus of a socially conscious, premium beverage company. We’re proud of our integrity, innovation, and growth over more than three decades. We aim to “brew a better world,” using the power of business to make the world a better place.

This report highlights our most recent sustainability initiatives, including our work toward our 2020 sustainability targets. Our work focuses on three key areas: creating a Resilient Supply Chain, innovation of Sustainable Products, and support for Thriving People and Communities. We’ve created a fourth section of the report this year that addresses Water Stewardship, a cross-cutting topic that spans all of our focus areas. With this report, we are announcing a new target to balance the water used in our 2020 brewed beverage volume of all our beverages, ounce for ounce. In other words, for every cup our consumers brew, we will restore the same amount of water for natural and community uses through projects in North America.

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