Submitted by: WWF-Canada
Posted: Mar 30, 2009 – 11:44 AM EST
Mar. 30 /CSRwire/ - TORONTO, ONTARIO -- (MARKET WIRE) -- 03/30/09 -- WWF is pleased to welcome Fairmont Hotels & Resorts (Fairmont), a worldwide hotel brand known for its industry-leading environmental efforts, as the newest member of its innovative Climate Savers Program. In recognition of this new partnership, Fairmont has agreed to a brandwide carbon emissions reduction plan and has pledged to reduce operational CO2 emissions from its existing portfolio of hotels by 20% below 2006 levels by 2013, while also ensuring that new Fairmont properties strive to reduce their CO2 emissions through the implementation of the brand's new Energy and Carbon Management program.
In addition, Fairmont will:
"This is a great way to celebrate the tenth anniversary of WWF's Climate Savers Program," said Gerald Butts, WWF-Canada's president and CEO. "Leading companies like Fairmont are proving that strong environmental action is good for the economy."
Fairmont Hotels & Resorts is a global hotel leader known for its pioneering commitment to environmentally sustainable business practices and was the first major hotel chain in North America to embrace environmental stewardship within its daily operations through its award-winning Green Partnership program. In support of its climate change strategy, Fairmont has measured its emissions for scope 1 (direct emissions) and scope 2 (electricity consumption) across its 53 managed properties from 2006 levels for the calculation of its current greenhouse gas emissions inventory. The brand's carbon footprint is 375,766 metric tonnes of CO2e (carbon dioxide equivalent) emissions annually or 0.055 metric tonnes of CO2e emissions per guest night. Fairmont has committed to reduce itscarbon footprint by 20% by 2013, which is the equivalent of removing19,777 cars from the road annually, avoiding the burning of 174,775barrels of oil, and avoiding the consumption of 1,004 tanker trucks
"We see our Climate Savers partnership with WWF as a sound strategic decision, one that will help ensure destination health and contribute to the financial stability of the industry," said Thomas W. Storey, President, Fairmont Hotels & Resorts. "Fairmont is proud to be the first global hotel brand to partner with WWF to tackle climate change and we look forward to achieving significant CO2 reductions from our operations worldwide."
Emission reductions at Fairmont will be achieved through a number of activities including improved energy efficiency, increased conversion to renewable energy supply, optimized purchasing efficiencies andpromoting conservation practices among its colleagues. Fairmont will continue to implement energy efficiency initiatives across its portfolio and increase its use of renewable energy supply where possible. In addition to reducing its own emissions, Fairmont willshare best practices with other organizations committed to the protection of the environment and work to increase guest engagement and awareness on issues related to reducing its overall CO2 output.
WWF-Canada is part of WWF, the world's largest conservation organization. At WWF we advocate and promote lasting solutions to the challenge of balancing growing human need and environmentalsustainability. In collaboration with business, government,communities and individuals we take a science-based approach to the protection, management and restoration of environmentally sensitive parts of our planet. Our work includes visionary projects focused on climate change, freshwater and the health of habitat and species across Canada and around the world. For more information about WWF-Canada visit www.wwf.ca
Fairmont Hotels & Resorts
A leader in the global hospitality industry, Fairmont Hotels & Resorts is a celebrated collection of distinctive hotels that includes iconic landmarks like Fairmont Le Chateau Frontenac in Quebec City, Kenya's Fairmont Mount Kenya Safari Club, and London's The Savoy, reopening later this year following an extensive restoration program. Fairmont hotels are one-of-a-kind properties where sophisticated travelers can discover culturally rich experiences that are authentic to the destination. Situated in someof the most exclusive and pristine areas in the world, Fairmont is committed to responsible tourism and is an industry leader in sustainable hotel management with its award-winning Green Partnership program. Fairmont's portfolio includes 56 world-class hotels, with plans to develop over 30 new properties in the coming years in destinations as diverse as Shanghai, The Philippines and India.
Fairmont is owned by Fairmont Raffles Hotels International, a leading global hotel company with 91 hotels worldwide under the Raffles, Fairmont and Swissotel brands. The company also manages Fairmont and Raffles branded Residences, Estates and luxury private residence club properties. For more information or reservations, please call 1-800-441-1414 or visit www.fairmont.com.
This news release and associated material can be found on wwf.ca.