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Motorola and Fido Announce Canadian Availability of the World's First Mobile Phone made with Recycled Water Bottle

Submitted by: Fido

Categories: Clean Technology, Business Ethics

Posted: Apr 06, 2009 – 09:00 AM EST


MOTO Renew phone housing made with 25% post-consumer recycled plastics

Apr. 06 /CSRwire/ - TORONTO, Ont. - April 6, 2009 - Motorola and Fido offer Canadians another way to put the environment first with today's launch of the MOTO w233 Renew, exclusive to Fido customers. Renew is the ideal mobile phone for the eco-conscious and budget-minded. This high-quality wireless device is eco-friendly in several different ways, offering: 100 per cent recyclable phone housing; an in-box postage-paid recycling envelope; Carbonfree(R) certification; best in-class talk time; and efficient post-consumer packaging.

"As the wireless savings company that cares, not only about our customers but about the environment as well, we are proud to exclusively offer the MOTO w233 Renew," says Sylvain Roy, senior vice president and general manager, Fido. "With the availability of Renew, the first mobile device in Canada made using 25 per cent recycled plastics, our environmentally-conscious customers have yet another reason to feel good about being a part of Fido, at a budget-friendly price point."

A first of its kind, the plastic phone housing for the Renew is made from recycled five-gallon water bottles. In fact, a run of 1,000,000 w233 Renew phones will consume enough five-gallon water bottles that stacked end-to-end would extend over five times the height of the CN Tower.
Renew is also the world's first certified CarbonFree(R) mobile phone on the market. Through an alliance with, Motorola offsets the carbon dioxide required to manufacture, distribute and operate the phone through its lifecycle via investments in renewable energy sources and reforestation. Renew earned's CarbonFree(R) Product Certification after an extensive product life-cycle assessment.

"The MOTO w233 Renew is a highlight of Motorola's ongoing commitment to sustainability and the environment," says Bill Olson, director, Office of Sustainability and Stewardship, Mobile Devices, Motorola. "We're thrilled to offer Canadians the chance to put the environment first when making a mobile phone purchase. Renew is a phone that's been designed from the ground up to be environmentally friendly."

Other features of the MOTO w233 Renew include:

  • Best in class talk time - up to nine hours - so customers can talk more, and conserve energy by charging their device less frequently.

  • Phone packaging that has been reduced by 22 per cent and in-box content by 80 per cent, which helps reduce landfill waste and transportation emissions; in-box materials that have been printed on 100 per cent post-consumer recycled paper with vegetable-based inks.

  • CrystalTalkTM technology and messaging capabilities with access to the mobile web.1

  • Built-in music player that can hold up to 2 GB of stored music2.
MOTO w233 Renew's phone housing is 100 per cent recyclable using an in-box postage-paid recycling envelope from Phones-for-Food or in-person at any Fido store. Fido has been a national wireless sponsor of the Phones-for-Food program since 2007.

The MOTO w233 Renew is available exclusively at Fido outlets and online at for $0 with a two-year Fido Agreement. For additional information, please visit or

About Motorola

Motorola is known around the world for innovation in communications and is focused on advancing the way the world connects. From broadband communications infrastructure, enterprise mobility and public safety solutions to high-definition video and mobile devices, Motorola is leading the next wave of innovations that enable people, enterprises and governments to be more connected and more mobile. Motorola (NYSE: MOT) had sales of US $30.1 billion in 2008. For more information, please visit

About Fido

Fido gives low prices a good home by offering Canadian consumers simple, high-value low-price wireless voice and data products and services with excellent customer care. Operating on the global standard GSM and HSPA technology platforms, Fido customers can roam in over 200 countries/areas. For more information, please visit

Certain mobile phone features are dependent on the capabilities and settings of your service provider's network. Additionally, certain features may not be activated by your service provider, and/or their network settings may limit the feature's functionality. Always contact your service provider about feature availability and functionality. All features, functionality and other product specifications are based upon the latest available information and are believed to be accurate; however such product specifications are subject to change without notice or obligation. All talk and standby times are quoted in Digital Mode, and are approximate. Battery performance depends on network configuration, signal strength, operating temperature, features selected, and voice, data and other application usage patterns.

1 Network and/or SIM card dependent feature, not available in all areas. Airtime, data charges and/or additional charges may apply. Wireless email functionality requires an email account with wireless server capabilities.

2 The unauthorized copying of copyrighted materials is contrary to the provisions of the Copyright Laws of the United States and other countries. This device is intended solely for copying non-copyrighted materials, materials in which you own the copyright, or materials which you are authorized or legally permitted to copy. If you are uncertain about your right to copy any material, please contact your legal advisor.

MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. (c) Motorola, Inc. 2009. All rights reserved.

For more information, please contact:

Phone: 416-935-2676
Kathryn Hanley Hill & Knowlton, on behalf of Motorola
Phone: 416-413-4754


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