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Engage for Good

Engage for Good (formerly the Cause Marketing Forum) helps business and nonprofit executives succeed together by providing access to actionable information, valuable contacts and recognition for outstanding work through conferences, distance learning, online resources and customized services.

    Submission Period Now Open for 2017 Halo Awards Image

    POSTED 

    12-30-16

    Submission Period Now Open for 2017 Halo Awards

    Whether you call it CSR, purpose, cause marketing, social good, social impact, shared value or some other name, it’s time to submit your 2016 programs that do well by doing good to the Halo Awards. 

    The Halo Awards are North America’s highest honor for corporate social initiatives an...

    2016 Halo Awards Honor Efforts that Do Well by Doing Good Image

    POSTED 

    06-02-16

    2016 Halo Awards Honor Efforts that Do Well by Doing Good

    Campaigns that taught first responders to serve people with dementia, inspired young people to recycle clothing and led to the adoption of thousands of shelter animals  -- all while building stronger businesses -- were among the initiatives honored at the fourteenth annual Cause Marketing Halo Aw...

    These Corporate Social Impact Programs Build a Better World and the Bottom Line Image

    POSTED 

    02-11-16

    These Corporate Social Impact Programs Build a Better World and the Bottom Line

    The honor roll of finalists in the 2016 Cause Marketing Halo Awards reveals the diversity of issues companies are tackling in their efforts to do well by doing good.   

    Equally striking are the many, very creative approaches companies and causes took at the intersection of profit and purpo...

    JetBlue and Safe Kids Worldwide Earn Top Honors for Corporate Social Impact Efforts Image

    POSTED 

    01-13-16

    JetBlue and Safe Kids Worldwide Earn Top Honors for Corporate Social Impact Efforts

    The Cause Marketing Golden Halo Award, the highest honor for companies and causes that collaborate to produce business and social dividends, will be bestowed on JetBlue and Safe Kids Worldwide at the 2016 Cause Marketing Forum conference. 

    The awards will be accepted by Michael Elliott, Je...

    What HP, Groupon, DICK’s Sporting Goods and New Balance Have in Common Image

    POSTED 

    11-19-15

    What HP, Groupon, DICK’s Sporting Goods and New Balance Have in Common

    HP uses it to engage employees. Groupon encourages restaurant visits with it. DICK’s leverages its power to remind consumers that sports matter. New Balance moves shoes with it. What is it? “It” is a strategic, win-win partnership between company and cause that pays both social and financial divi...

    Canadian Consumers Willing to Engage with Companies on Good Works Image

    POSTED 

    10-28-14

    Canadian Consumers Willing to Engage with Companies on Good Works

    Canadian consumers are open to contributing to good causes through the companies they do business with.  These are the results of a recent survey conducted by Ipsos Reid and released at the inaugural Companies and Causes Canada conference in Toronto today.

    Giving at the cash register and a...

    2014 Halo Awards Honor Efforts that Do Well by Doing Good Image

    POSTED 

    05-29-14

    2014 Halo Awards Honor Efforts that Do Well by Doing Good

    Campaigns that funded wells in Ethiopia, provided life-saving vaccinations and fought veteran unemployment – all while building stronger businesses – were among the initiatives honored at the twelfth annual Cause Marketing Halo Awards.

    Eighteen category-specific winners were selected out o...

    2013 Cause Marketing Halo Award Finalists Revealed Image

    POSTED 

    02-19-13

    2013 Cause Marketing Halo Award Finalists Revealed

    Campaigns supporting veterans, rainforests and micro-entrepreneurs were among the 40 finalists announced today in the Cause Marketing Halo Awards.

    Business initiatives designed to “do well by doing good” in 10 competitive categories were revealed by David Hessekiel, founder and president o...

    Procter & Gamble and UNICEF Top Honorees at 2012 Cause Marketing Forum Conference Image

    POSTED 

    12-19-11

    Procter & Gamble and UNICEF Top Honorees at 2012 Cause Marketing Forum Conference

    The Cause Marketing Golden Halo Award, the highest honor for companies and causes that collaborate to produce business and social dividends, will be bestowed on Procter & Gamble and UNICEF at the 2012 Cause Marketing Forum conference.

    The awards will be accepted by Procter & Gamble...

    North America's Top Cause Marketing Campaigns Honored at Annual Cause Marketing Forum Image

    POSTED 

    06-03-11

    North America's Top Cause Marketing Campaigns Honored at Annual Cause Marketing Forum

    Fighting childhood hunger, counseling elderly drivers and preserving rainforests, all while building business, were among the accomplishments showcased at the Ninth Annual Cause Marketing Halo Awards.

    Eighteen category-specific awards were prese...

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