Organizer: Sustainable Life Media, Inc.
Date: 11.29.10, 08:30AM – 11.29.10, 05:00PM ET
Location:3M Innovation Center, 2350 Minnehaha Ave., East, St. Paul, MN 55144
Jennifer's course provides a structured methodology for developing market-facing sustainability strategy, which is anchored on the Five Sustainable Brand Stages: Laggard, Trial, Emergent, Integrated and Transformative. This model aids businesses in building credible brand reputations, respecting their limits, and finding ways to leverage sustainability into competitive advantage and customer loyalty.
You'll learn your brand's gaps and opportunities in sustainability by identifying your company's efforts in six areas:
Jennifer Rice is a strategist who's passionate about the role businesses can play in creating a better world. After 20 years in brand and customer experience strategy, she founded Fruitful Strategy to help companies successfully align sustainability with revenue and reputation. Jennifer has been recognized as a rapid and intuitive problem solver, a dynamic speaker and a get-it-done professional. She brings a global perspective, having managed strategy projects for businesses in the EU, Dubai and Southeast Asia.
Some of Jennifer's current and former clients include HP, Microsoft and UnitedHealth, Green Electronics Council, Sierra Club, Fairmont Hotels, NCR, Emaar Hospitality (Dubai), Alcatel, Verizon and more. Her experience ranges from brand positioning and extendibility, brand portfolio, customer experience, loyalty and churn reduction, channel marketing and experience design, qualitative and quantitative customer research, and marketing communications.
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For more from this organization:Sustainable Life Media, Inc.