Seattle-based branding and marketing agency TRAY Creative is putting a unique spin on holiday giving by hosting a charitable competition called the Holiday Giving Challenge—with the winner receiving pro bono services in 2012.

Four local nonprofits are participating in the Challenge. Throughout December, donors can make contributions to any of the four participating organizations at www.traycreative.com/giving. The nonprofit with the highest total donations at the end of the month will receive $2,500 in pro bono marketing and creative services from TRAY Creative in 2012. Regardless of which organization wins the challenge, all four will receive 100% of their pledged donations.

The Holiday Giving Challenge web page—developed by Jolkona, a Seattle-based nonprofit organization that connects individuals with global micro-giving opportunities—tracks donation results in real time. The competition will be actively promoted throughout December via the social media channels of TRAY Creative and the nonprofits themselves.

The four participating nonprofit organizations are:

• FareStart – transforming lives by empowering homeless and disadvantaged individuals and families to achieve self-sufficiency through life skills, job training and employment in the food service industry.

• People for Puget Sound – a regional nonprofit with a 20-year history of using science, advocacy and citizen engagement to safeguard and improve the health of Puget Sound. 

• Seattle Animal Shelter Foundation – dedicated to enhancing the lives of thousands of animals cared for by the Seattle Animal Shelter. SASF supports programs including veterinary care, foster programs, and spay and neuter. 

• The University of Washington Dream Project – assisting low-income and first-generation high-school students in pursuing and completing higher education.

“We’re always looking for ways to make charitable giving more fun and interesting. And we regularly do pro bono work as part of our business model,” said Bridget Perez, TRAY Creative principal and creative director. “The Holiday Giving Challenge is a perfect way to combine both. It motivates our community of clients, business partners and social media fans to give to a worthy cause, knowing that TRAY will be donating extra brainpower to that cause next year.”

Donors can visit traycreative.com/giving through December 31 to participate in the TRAY Creative Holiday Giving Challenge.

About TRAY Creative

TRAY Creative is a Seattle-based full-service agency offering brand development, integrated marketing campaigns and web solutions. Its clients are savvy businesses and organizations that want to deepen connections with existing customers and creatively engage target prospects. TRAY specializes in helping companies promote their brand values to like-minded audiences, with the goal of driving loyalty and advocacy. For more information, visit traycreative.com.

TRAY Creative

TRAY Creative

TRAY Creative, based in Seattle, is a full-service branding, marketing and web solutions agency that helps forward-thinking businesses and organizations better engage their audiences. The company's social mission is an integral part of its business model. TRAY is a charter member of Seattle Good Business Network, a nonprofit coalition of independent businesses bound by a commitment to social responsibility. The company regularly engages in pro bono engagements for local and national nonprofit organizations.

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