May 26, 2020 The Corporate Social Responsibility Newswire

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The Sustainable Business

Author: Jonathan Scott

Excerpt: View


A Perfect Introduction for Understanding the Fundamentals of Sustainability in a Business Context

Sustainability is about sensible business. It covers the legal, financial, economic, industrial, social and behavioural aspects of business, not just "going green." In particular, sustainability is about measuring and controlling expenses wherever they arise, whether through the husbanding of scarce raw material resources or the use of energy. Measurement and control are something that every businessman or businesswoman can understand.

Recommended for managers, employees, teachers and students, this readable and informative guide explains the importance of waste minimisation as a first step toward sustainability. Within its pages, the breadth and depth of long-term, profitable business practices are explored with an emphasis on optimising resources (including labour and markets) and maximising purchases and investments while minimising the costs of non-product (waste), unemployment, short-term thinking and environmental degradation. As proof of its potency, The Sustainable Business has recently been disseminated to over 1.3 million people around the globe and it is now being translated into Mandarin for distribution across China. Bottom Line: If you're looking to gain insight on the future of business, this is it!

Download a PDF copy of the book.

Order a printed copy of the book from Lulu.


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