Lobbying for Good: How Business Advocacy Can Accelerate the Delivery of a Sustainable Economy
This series based off the groundbreaking book, Lobbying for Good, describes how far-sighted businesses are rebooting the game, throwing off cultural inhibitions and sticking their head above the parapet to advocate progressive legislative change.
Co-author Philip Monaghan describes a strategic opportunity to get on board the next wave of CSR – the most radical and impactful yet – and explain how finely-tuned and well-delivered Lobbying for Good can be an extremely cost-effective brand-enhancement tool. Against a backdrop of general mistrust in business lobbying, learn how leaders are making it work and lobbying for good.
The book is also available as part of the DōShorts Sustainable Business Collection.
Posted: Jul 02, 2014 – 09:00 AM EST
Mad Men For CSR — Philip Monaghan continues his Talkback series on “lobbying for good."
Posted: Jun 25, 2014 – 09:46 AM EST
To lead on lobbying, get strategic about mobilizing your resources. Philip Monaghan continues the Up The Ethics series on Talkback.
Posted: Jun 18, 2014 – 09:00 AM EST
To be effective, tell your story well. Philip Monaghan conveys how on Talkback.
Posted: Jun 11, 2014 – 09:45 AM EST
Influencing public policy: Philip Monaghan lays out the rules for engagement on Talkback.
Posted: Jun 04, 2014 – 09:45 AM EST
Making corporate lobbying a force for good: Philip Monaghan begins a new series on Talkback.