September 23, 2020 The Corporate Social Responsibility Newswire

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The Business Solution to Poverty: Designing Products & Services for Three Billion New Customers


With a stunning endorsement from former President Bill Clinton - "One of the most hopeful propositions to come along in a long time...original, ambitious, and practical — and it just may be the key to reducing the number of people in poverty on a very large scale." - The Business Solution to Poverty offers a bold and brilliant new market-based approach to end global poverty.

Written by impact investor and social entrepreneur Mal Warwick and Paul Polak, widely regarded as the father of market-centered approaches to development, the book hones in on what the authors call Zero-Based Design: starting from scratch to create innovative products and services tailored for the very poor, armed with a thorough understanding of what they really want and need and driven by “the ruthless pursuit of affordability.”

In a special and exclusive series for CSRwire, Warwick breaks down the lessons and key highlights of the book into six practical articles. Among the issues he addresses: why conventional efforts to eradicate global poverty have failed, why only business can end poverty as well as what’s in it for business to participate in the fight against poverty.

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