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Posts tagged with shared value
Posted: Feb 10, 2016 – 06:00 AM EST
In this post, I explore the exciting potential that CSR has begun to demonstrate in terms of sound brand strategy.
Posted: Apr 21, 2015 – 06:00 AM EST
Sponsors are more impactful when taking advantage of a purpose-driven approach than taking an only-for-profit approach. A shared-value/s approach is good for sponsors, good for sponsorees and good for society and the environment.
Posted: Mar 13, 2015 – 06:00 AM EST
Think of your donors as increasingly sophisticated investors and consumers in the world of charitable giving.
Posted: Jan 28, 2015 – 01:58 PM EST
Only when CSR uptake makes the transition from being a feel-good or risk management add-on to being an integral part of a company’s purpose, will it be seen as contributing to a company’s ability to create value.
Posted: Sep 23, 2014 – 02:22 PM EST
If we want to be successful in advancing corporate social responsibility (a.k.a. sustainable development), we must invent and apply new communications technology and media.
Posted: Sep 22, 2014 – 04:42 PM EST
This blog is not about marketing. At any rate, not the traditional method of marketing. This is because organizations that create value for all stakeholders generally adopt a different approach to marketing.
Posted: Jul 01, 2014 – 09:00 AM EST
What is a sustainability consultancy doing in the vegetarian restaurant business? Jeroen Geelhoed gives the answer on Talkback.
Posted: Jun 18, 2014 – 09:00 AM EST
To be effective, tell your story well. Philip Monaghan conveys how on Talkback.
Posted: May 09, 2014 – 09:45 AM EST
Heineken proclaims that sustainability has been an integral part of business operations throughout its 150-year history. Now, in 2014, the beer giant's commitments are coming to life through its Brewing a Better Future (BaBF) Program. Last week we chatted live with HEINEKEN in conjunction with the release of the company's latest sustainability report.
Posted: Apr 07, 2014 – 09:00 AM EST
Do-good projects aren't enough to wash away the tobacco stain. John Elkington examines the case of British American Tobacco. On Talkback.
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