| join the conversation
Posts tagged with brand reputation
Posted: Apr 01, 2016 – 06:00 AM EST
Posted: Oct 29, 2015 – 06:00 AM EST
The notion that consumer attitudes are shifting in favor of brands that have strong sustainability credentials is not a new phenomenon in the year 2015. However, in spite of a good number of brands having made impressive commitments, their sustainability efforts may not necessarily be delivering the intended value to consumers or positive ROI for the brand.
Looking for more content? View our old blog.