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Johnson & Johnson’s EARTHWARDS® and Sustainable Business Innovation: New Editorial Series Debuts on CSRwire

In-depth Look at Johnson & Johnson’s Proprietary Process for Greener Product Development Features Employee Views and Expert Interviews with Sustainability Experts

Johnson & Johnson’s EARTHWARDS® and Sustainable Business Innovation: New Editorial Series Debuts on CSRwire

In-depth Look at Johnson & Johnson’s Proprietary Process for Greener Product Development Features Employee Views and Expert Interviews with Sustainability Experts

Published 02-06-13

Submitted by Johnson & Johnson

A new series of articles will reveal how EARTHWARDS®, Johnson & Johnson’s proprietary process, is driving sustainable product innovation across its 250 operating companies within its Consumer Products, Pharmaceuticals and Medical Devices & Diagnostics sectors. 

The six-part series, which debuts Feb. 6 on CSRwire, provides interviews with sustainability advocates within the Johnson & Johnson Family of Companies who helped develop the Earthwards® process; brand managers and R&D leaders who collaborate to design greener products; and external CSR experts. Three of the articles are bylined by Johnson & Johnson employees; and three are authored by Aman Singh, editorial director of CSRwire, with each author offering his/her unique perspectives on sustainable product development at Johnson & Johnson.

Earthwards®, which began in 2009, helps product development teams at Johnson & Johnson identify and address a product’s biggest environmental impacts. Teams use lifecycle thinking to better understand the areas of greatest impact and to guide how they should focus their efforts. 

In part one, Keith Sutter, Senior Product Director of Sustainable Brand Marketing, introduces us to the Earthwards process and gives us a peek into the origins of the program.

For more information, please visit the new Earthwards® microsite.

About Johnson & Johnson

Caring for the world, one person at a time…inspires and unites the people of Johnson & Johnson. We embrace research and science - bringing innovative ideas, products and services to advance the health and well-being of people. Our approximately 128,000 employees at more than 250 Johnson & Johnson operating companies work with partners in health care to touch the lives of over a billion people every day, throughout the world.

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Johnson & Johnson

Johnson & Johnson

Caring for the world, one person at a time... inspires and unites the people of Johnson & Johnson. This year, we celebrate 126 years of embracing research and science – bringing innovative ideas, products and services to advance the health and well-being of people. Employees of the Johnson & Johnson Family of Companies work in more than 250 operating companies in 60 countries throughout the world. The passion and commitment of our people yield innovations that further minimize our impact on the planet, drive new alliances to address major health challenges in developing and developed countries, and help to create economic opportunity for people. Improving human health and well-being is our crucial mission and the ultimate measure of upholding our responsibility now and for generations to come.

At Johnson & Johnson, our top priority is health-health of people and the planet. That's why we set aggressive corporate wide goals to reduce our environmental impact, outlined in our Healthy Future 2015 goals. To this end, we established the proprietary Earthwards® process for developing and marketing greener products through lifecycle analysis. Every Earthwards® recognized product must achieve a greater than 10 percent improvement in at least three of the seven goal areas:

  • Materials used
  • Packaging reduction
  • Energy reduction
  • Waste reduction
  • Water reduction
  • Positive social impact or benefit
  • Product innovation

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