It all began with an idea that was in direct conflict with the free-reign capitalism our country was built upon. America's "survival of the fittest" mentality unleashed the ability of companies to do whatever it takes to keep sales figures up. Historically this gave our country an edge. Over time this strategy progressed from a fairly conservative long-term capital gains approach to an emphasis on short-term gains, reflected in aggressive quarterly earnings. When reports of destructive environmental practices and social injustices by corporations became more widely publicized in the 1960s and '70s, there was a cultural backlash that became known as "double bottom line" capitalism. The backlash evolved to become the powerful movement of today referred to as "triple bottom line."

At the forefront of this movement was, and still is, Joe Sibilia, founder of Meadowbrook Lane Capital and Gasoline Alley Foundation and current CEO of CSRwire, which was founded in 1999 and acquired by Sibilia and a group of partners in 2005.

Today Sibilia remains at the helm of the movement and has become a source of inspiration and intelligence for CEOs, academics and economists through his engaging speaking appearances, writings for CSRwire Talkback, and now his new book co-authored with Dave Mager, Street Smart Sustainability: The Entrepreneur's Guide to Profitably Greening Your Organization's DNA.

"Joe is the heart and soul of CSRwire," says CSRwire President Jan Morgan. "His vision of the role of business in society is the driving force not only behind CSRwire, but many other organizations as well."

Where can one find Joe Sibilia next?

Throughout the next several months, as a speaker and on panel discussions, Joe Sibilia will be talking about the topic he is most passionate about: how companies can profit by taking leadership through corporate social responsibility (CSR) and sustainability. Below is a list of events where Joe will be making an appearance:

Wed., Oct. 20 - International Business Breakfast Series of Western New England College (WNEC), "Global Sustainability initiatives: Should firms report about their non-financial activities?" The International Business Breakfast Series is an initiative in the School of Business that integrates programs designed for students with the needs of the business community. Each session includes one or more successful business leaders whose experiences with the challenges and opportunities of global business afford students and business professionals with opportunities for practical insights and discussion. The goal of the Series is to educate the student population while providing an insightful forum for members of the local business community about a range of international issues. The Series is open to students, alumni, the College community, and the general public.

Wed. - Thurs., Oct. 20-21 - B Corporation Champions Retreat. B Corporations are organizations using the power of business to solve social and environmental problems. B Corporations are unlike traditional responsible businesses because they meet comprehensive and transparent social and environmental performance standards, institutionalize stakeholder interests and build collective voice through the power of a unifying brand.

Thurs. - Sun., Oct. 21-24 - 2010 Social Venture Network (SVN) Fall Conference "Building the Bridge from Passion to Action", where Joe Sibilia and David Mager, President of Major Environmental Services, will launch their new book. The conference will bring together a vibrant community of social entrepreneurs to explore new ways to create a just economy, strengthen our collective impact, and share resources and experiences in leading sustainable enterprises.

Tues. - Wed., Oct. 26-27 - Aspen in NYC: Business and Society Annual Forum. The Aspen Institute and its media partner, Bloomberg Television, will explore the criteria used to measure progress--as individuals, business people and a society. Leaders from business, government, academia and the global community will participate in a series of discussions that explore the way we think about and measure success, looking at issues that range from the validity of GDP as an indicator of how well a country is doing to the purpose of the firm and its relation to its stakeholders and to societal challenges such as healthcare, the environment and building a sustainable future. Sibilia will be speaking Wed., Oct. 27.

Thurs., Nov. 4 - BSR Conference 2010. This year's Business for Social Responsibility (BSR) Conference will provide the insights and connections needed for defining the business models essential for future success in the new economy. Sibilia will be attending the BSR party Thurs. evening.

Sun., Nov. 7 - Green Festival, San Francisco. This year's Green Festival theme is 'Engagement', which is the topic Joe will be addressing on Nov. 7.

Thurs. - Sun., Nov. 18-21 - SRI in the Rockies. Along with Steve Schueth, CEO of First Affirmative Financial Network CEO, Sibilia has conducted a series of 12 speaker interviews for this event. See 2010 Speaker Interview Series.

For more information on speaking engagements and appearances by Joe Sibilia, please contact Natalie Thomas at 802-251-0110 ext. 1108 or Natalie@csrwire.com.

About CSRwire
CSRwire is the leading global source of corporate social responsibility and sustainability news. Founded in 1999 to advance the movement towards a more economically-just and environmentally-sustainable society and away from single bottom line capitalism, CSRwire has paved the way for new standards of corporate citizenship, earning the international respect of thought leaders, business leaders, academics, philanthropists, activists and the media community. Through innovative techniques and strategic partnerships, CSRwire continues to expand its content, communication technology and distribution channels exponentially.

CSRwire content reaches a broad and highly-engaged audience in the international CSR market through syndication partners, members, subscribers, visitors, mobile technology, databases, newsrooms, social media networks, search engines, financial portals, websites and online communities. As the exclusive distributor of CSR news and information for PR Newswire, CSRwire offers more visibility than any other newswire in the world.

Viewership includes 250,000 page views each month. In 2009, there were 1.4 million unique visitors from 224 countries and territories. Over 14,500 referral sites link to CSRwire.com and its news alerts reach nearly 50,000 subscribers - plus viral distribution. CSRwire is also distributed through a partnership network comprised of multiple leading organizations within the CSR and sustainability sector. The RSS feeds are packaged into two handy widgets making it possible for sites to display CSRwire news and information.

The service offers more than the traditional newswire service with its Daily Alerts, events calendar, thought-provoking editorials, popular Talkback blog, CSRlive, CSR book reviews, special report distribution, CSR directory, CSRwire Member Spotlights and searchable archives. For members distributing news, CSRwire offers analytics dashboards displaying headline impressions, content views, conversion rates, distribution, demographics, global reach and other features.

"¨Find CSRwire on LinkedIn, Facebook and Twitter @CSRwire.

Walking the Talk:
CSRwire is a Certified B Corp, United Nations Global Compact Signatory, member of Social Venture Network, and supporter of the Gasoline Alley Foundation. In 2009, CSRwire supported 135 non-profit organizations.

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