CSRwire, the world's number one resource for corporate social responsibility news, today announced Generation Change, a first-of-its-kind consumer engagement program in partnership with Changents.com, the leading platform that connects people changing the world - Change Agents - with those who help them.

The Generation Change program offers good corporate citizens the unique opportunity to embark on exciting partnerships with Change Agents on the front lines who are problem-solving social and environmental issues that are central to a company's social responsibility priorities. This unique program will provide:

• Good corporate citizens exciting, public-facing partnerships with charismatic individuals who have up-rooted their lives to grapple with the world's most alarming issues.
• Emerging Change Agents financial and strategic backing from companies who are activating their brands as vehicles for positive change.
• Consumers the opportunity to join with companies in supporting Change Agents whose bold ideas and unstoppable energy are changing lives around the world.

"The partnership with Changents.com allows CSRwire to provide an exciting new way for responsible corporate citizens to connect with the public around shared values and expand their on-the-ground impact at the same time," said Janet Morgan, CSRwire President. "Through Generation Change we are harnessing the true stories of Change Agents to create an inspirational and highly accessible gateway to consumers. CSRwire is delighted to work with Changents.com to put the power of personality behind a company's CSR initiatives. We think corporations will love this opportunity to make a direct impact."

Through Generation Change, consumers will have the opportunity to engage with companies in accelerating the missions of larger-than-life personalities who are making a positive difference in the world. "Our mission is to connect Change Agents to people and companies who can help them, and we're excited to partner with CSRwire in building these alliances on behalf of its highly-respected roster of good corporate citizen clients," said Deron Triff, Changents.com CEO and cofounder.

Through the partnership between CSRwire and Changents, Generation Change will help good corporate citizens make their CSR commitments more accessible to consumers through:

• Storytelling: Using the storytelling tools on Changents (blogs, photo galleries, video galleries, Tweets, podcasts, and more), the Change Agent with whom a company is partnering will tell their unfolding story from exciting locations and tough conditions around the world. Corporate partners will have the unique opportunity to incorporate the Change Agent's story into marketing and communications, creating a natural intersection to engage with consumers around shared values.
• News alerts: CSRwire will leverage its extensive distribution and syndication network to recognize the support of corporate partners by releasing stories about the "wins" that each participating Change Agent is scoring in the field.
• Promotion: The Change Agents and corporate partners participating in Generation Change will be promoted on both CSRwire.com and Changents.com. Further, Generation Change will curate, package and distribute highlights from each Change Agent's story to Twitter influencers, blogs and Facebook groups across the Internet in order to build his or her following and to drive links back to their story area on Changents where corporate partners are recognized for their support.
• Event appearances: Change Agents with charismatic personalities are highly engaging protagonists at the center of the issues companies care about. Change Agents matched with corporate partners will be on hand to make guest appearances at company events - annual meetings, sponsored concerts or public events, high profile CSR outings, shareholder or board meetings and awards ceremonies.
• Strategic planning and advice: Change Agents are battle-tested pros in their cause area and will be trusted advisors in support of the corporate partner's CSR strategy.
  

About CSRwire
CSRwire (www.csrwire.com) is the world's number one resource for corporate social responsibility news as well as the hub for an influential community that has realized the value and necessity of Corporate Social Responsibility and sustainability. Working with our CSRwire member community, we promote the growth of Corporate Social Responsibility and sustainability through solutions-based information and positive examples of corporate practices.

About Changents
Changents (www.changents.com), the leading platform that connects people who are changing the world with those who help them, empowers Change Agents with storytelling and team-building tools enabling them to be discovered and supported by people and companies everywhere. Today Changents is proud to be helping hundreds of Change Agents working across six continents - including artists and adventurers, entrepreneurs and inventors, musicians and first responders, athletes and activists.

Changents

Changents

Changents (www.changents.com), the leading platform that connects people who are changing the world with those who help them, empowers Change Agents with storytelling and team-building tools enabling them to be discovered and supported by people and companies everywhere. Today Changents is proud to be helping hundreds of Change Agents working across six continents - including artists and adventurers, entrepreneurs and inventors, musicians and first responders, athletes and activists.

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