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Can Tech Respect a Relationship-Driven Industry?

By Slone Fox

Can Tech Respect a Relationship-Driven Industry?

By Slone Fox

Published 5 hours ago

Submitted by Georgia-Pacific

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Blake Gordon, general manager of digital trading at Georgia-Pacific Recycling, breaks down the role that technology can play in a relationship driven industry.  (Adobe Stock)

Originally published on Recycling Product News

"There's a shift where the next generation is taking over some of these operations," says Blake Gordon, general manager of digital trading at Georgia-Pacific Recycling. "They grew up with technology, and they don't like to spend time talking on the phone. That's where we're building [digital tools] so that we can serve people how they want to be served."

That thinking has shaped two digital tools that the company recently rolled out: hubbIT, its online buying platform, and GPR 365 Connect, a portal for users to schedule pickups, manage paperwork, and find freight options.

Continue reading here on Recycling Product News.

Georgia-Pacific

Georgia-Pacific

Georgia-Pacific

Based in Atlanta, Georgia-Pacific and its subsidiaries are among the world’s leading manufacturers and marketers of bath tissue, paper towels and napkins, tableware, paper-based packaging, cellulose, specialty fibers, nonwoven fabrics, building products and related chemicals. Our familiar consumer brands include Quilted Northern®, Angel Soft®, Brawny®, Dixie®, enMotion®, Sparkle® and Vanity Fair®. Georgia-Pacific has long been a leading supplier of building products to lumber and building materials dealers and large do-it-yourself warehouse retailers. Its Georgia-Pacific Recycling subsidiary is among the world’s largest traders of paper, metal and plastics. The company operates more than 150 facilities and employs more than 30,000 people directly and creates approximately 89,000 jobs indirectly. For more information, visit: gp.com/about-us . For news, visit: gp.com/news

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